Have you jumped on the social media bandwagon only to be disappointed at the failure to generate new leads or conversions? If so, then the problem most likely isn’t with the media; it’s with the method.
It's Only Your Reputation
Your company’s image and reputation are among the most important assets of a small business, and keeping these strong is vital for success.
The Conversation Isn’t Local Any More
In the past, you might have gone down to the local coffee shop to get your news about what was happening in your town. You could get up to date on the current scandals, your competitors latest faux pas and maybe even some intelligence about your own company. Generally speaking, what happened in your town stayed in your town and for small business owners, reputation and image were dealt with locally.
Lemons into Lemonade
What to do if the buzz goes negative?
The internet is both a gift and a curse for most companies. It allows them access to more potential customers and positive product reviews, but it also opens them up to criticism. Even when businesses try their best they may fall afoul of specific customers and a particularly stinging online review can truly make a business look bad and drive away potential profits. So what are companies to do about bad “buzz” from the online world?
Four Social Media Sites You Don't Use (But Others Do)
Facebook. YouTube. Twitter. Sure, you know the biggies, and like all the other business owners hoping to increase conversion with social media, you have your accounts all set up and current. They have engaging content and tightly focused marketing copy. Well, maybe not everything is where you would like it, but you think you have your bases covered.
However, there is still plenty of online social media real estate to be had, and since preferences and popularity shifts so rapidly on the internet these days, it does not hurt to have your eggs in more than one basket. Whether you’re just starting out with social media or you’ve been doing it for a while, one of the goals of social media is to engage with your current and potential customers at the places they are “hanging out”. Therefore, here are four most popular places to hang out on the web (besides the ones you already know about).
Conversations on Conversion Book Club Giveaway
We are giving away 5 copies of Inbound Marketing by Brian Halligan and Dharmesh Shah to five winners who want to join the Conversations on Website Conversion Book Club.
To enter:
Just comment on this post. Extra entries for the following:
- If you blog about this on your blog.
- Sign up as a fan of Diamond Website Conversion on Facebook.
- If you tweet this message:
- Win a copy of “Inbound Marketing” the next phase of web marketing. Enter the giveaway @DWebConversion http://bit.ly/a3IExE RT
What's Up with Google Buzz; Do I Need It For My Social Media Strategy?
Is anyone else starting to feel overwhelmed with the number of social media networks to keep up with? To add to the long list of ways to “join the conversation,” Google Buzz is a new social networking platform that launched this last Tuesday, February 9, 2010. It is social networking tool that allows Gmail users to share updates, photos, videos, links and more instantaneously online and on Android phones and the iPhone.
How Sticky Are You?
Sticky Man by Tiago
Everyone knows the guy that likes to talk about himself. He drones on and on about his college football years or his recent ingrown toenail removal. For those of us not clever enough to fake a conversation-stopping seizure, social protocol demands we make a polite excuse and edge away slowly. If your business website is dull, it receives no such courtesy. Visitors, bored with your generic ‘About Us’ page and malfunctioning contact form, simply close the tab. You have to be sticky.
The Lowdown on Facebook's New Redesign
Facebook rolled out a new redesign to 80 million out of 400 million users this last Thursday night, February 4, 2010. It was a limited rollout because the company wants to make sure the site’s stable before they release it to everyone.
Keeping Up To Date in Social Media
In social media I have learned you have to have an attitude of continual learning. In the age of social media, things change so fast that what we knew about a subject yesterday may not apply to today. What matters is less about what we knew in the past, and much more about how open we are to learning today. You have to have an open mind to education each and every day if you want to stay ahead of the game.
Five Things to Watch for in Social Media for 2010
For companies, 2010 will be about more clearly connecting social media to business objectives and better understanding how to measure the direct and indirect return on investment of social media. Integrating social media into the sales funnel to support lead generation and transactions will be a top priority.
Here is what to watch out for in 2010 for social media: