Your customers are comparison shopping, shouldn’t you?
Your potential customers are comparing your products to your competitors, shouldn’t you be doing the same?
Secret shopping your competitor’s sites can give you valuable insights into your product pages’ strengths and weaknesses.
So, how do your product pages stack up when compared to your competitors?
CRO + SEO
It’s a debate that has been raging since conversion rate optimization first started gaining traction.
But it’s the wrong question.
Learn to create magical landing pages.
Converting visits to conversions doesn’t require magic powers.
Even though it sometimes seems that way. You don’t have to be an expert in subliminal messages or psychology (although it helps to understand how your audience thinks).
What you do need is a landing page optimization plan and a testing strategy to help you put it in place. If you don’t have one yet, start with these basic, yet essential, steps.
Test the placement of video on your landing page to maximize viewing and conversions.
Video does a great job of communicating visually in a short space of time what it might take paragraphs and paragraphs of copy to explain.
Done right, it helps visitors picture themselves doing or having or experiencing, which is a great way to emotionally connect.
So why doesn’t every landing page have video?
The internet is flooded with articles, slideshows, and webinars about how to optimize your landing pages.
You’ve probably read dozens or even hundreds of blog posts about the topic, and you may have a pretty good grasp on what makes a landing page effective.
So why hire a landing page optimization consultant? Let’s take a look at four very good reasons to get an outside opinion.
Talking to small business owners about their website’s conversion rate sometimes has a strange effect – I call it the “conversion aversion” – because they freeze up and try to change the subject as quickly as possible.
It’s not that they don’t want more customers or to grow their business. The reaction seems to stem from an aversion to anything math or analytics-related.
But conversion isn’t about numbers and analytics (although they give you some useful information) – it’s about the psychology of your visitors, prospects, and customers.
Conversion experts talk a lot about conversion funnels. They want you to analyze your conversion funnel, evaluate its effectiveness, and optimize it.
But at the end of the day, does the conversion rate optimization funnel really matter all that much as you seek to boost your conversion rates?
You bet it does.
What is your exit rate?
Have you taken a look at your exit rate lately? It’s often confused with bounce rate, but while a high bounce rate is almost never a good thing, there are certain situations in which your exit rate will naturally be high.
Exit rate measures the percentage of people who leave your site from any given page. The visitor may have clicked around extensively on your site, or he may have simply entered and left.