How Do Your Product Pages Stack Up?

How Do Your Product Pages Stack Up?

Your customers are comparison shopping, shouldn’t you?

Your potential customers are comparing your products to your competitors, shouldn’t you be doing the same?

Secret shopping your competitor’s sites can give you valuable insights into your product pages’ strengths and weaknesses.

So, how do your product pages stack up when compared to your competitors?  

5 Tips for Creating Magical Landing Pages

 Create  a magical landing page

Learn to create magical landing pages.

Converting visits to conversions doesn’t require magic powers.

Even though it sometimes seems that way. You don’t have to be an expert in subliminal messages or psychology (although it helps to understand how your audience thinks).

What you do need is a landing page optimization plan and a testing strategy to help you put it in place. If you don’t have one yet, start with these basic, yet essential, steps.

5 Tips for Creating Great Landing Page Video

Video can increase web conversions.

Test the placement of video on your landing page to maximize viewing and conversions.

Video does a great job of communicating visually in a short space of time what it might take paragraphs and paragraphs of copy to explain.

Done right, it helps visitors picture themselves doing or having or experiencing, which is a great way to emotionally connect.

So why doesn’t every landing page have video?

4 Reasons to Use a Landing Page Consultant

Why Hire a Landing Page Optimization Consultant?The internet is flooded with articles, slideshows, and webinars about how to optimize your landing pages.

You’ve probably read dozens or even hundreds of blog posts about the topic, and you may have a pretty good grasp on what makes a landing page effective.

So why hire a landing page optimization consultant? Let’s take a look at four very good reasons to get an outside opinion.

Are You Suffering From Conversion Aversion?

Are You Suffering From Conversion Aversion?Talking to small business owners about their website’s conversion rate sometimes has a strange effect – I call it the “conversion aversion” – because they freeze up and try to change the subject as quickly as possible.

It’s not that they don’t want more customers or to grow their business. The reaction seems to stem from an aversion to anything math or analytics-related.

But conversion isn’t about numbers and analytics (although they give you some useful information) –  it’s about the psychology of your visitors, prospects, and customers.

When Is It Okay to Have a High Exit Rate?

Exit Sign -- Are too many of your visitors heading for the exit prematurely?

What is your exit rate?

Have you taken a look at your exit rate lately? It’s often confused with bounce rate, but while a high bounce rate is almost never a good thing, there are certain situations in which your exit rate will naturally be high.

What Is the Difference Between Exit Rate and Bounce Rate?

Exit rate measures the percentage of people who leave your site from any given page. The visitor may have clicked around extensively on your site, or he may have simply entered and left.