For many sites, trying to improve the landing page conversion rate is like riding a bicycle with no pedals. You might be able to make the bike move or even attempt to ride it, but that’s not a very efficient way to accomplish anything!
Many online business owners are unaware of “missing pieces” that could really make their conversion rate improve. Let’s take a look at several oft-neglected things that could easily improve your landing page conversion rate.
If you’ve been in business long, you’ve undoubtedly heard colleagues toss around the term “best practices.” You’ve read articles on how to incorporate best practices in your business, what the best practices for a given project or goal might be, who knows the most about industry best practices, etc.
If you want to effectively communicate in an ever expanding social media world, you’ve got to have an effective strategy in place before you start creating accounts at every venue available.
You’ve got a Facebook page, a Twitter account, a blog, a Youtube channel, a forum—so what? Social media strategies give purpose to those elements; if you don’t have one, you’ll never see the results you’re hoping for from your online methodology.
I’ve been on quite a few hiking trails, but there’s one I won’t soon forget. It wasn’t the steepest, rockiest, or most strenuous trail. But we hiked it at night, with no moon, and without flashlights. I shuffled carefully along, following the voice and dim silhouette in front of me.
Oddly enough, many online store owners try to improve their websites and increase online sales the same way: slowly stumbling along in the dark. Let’s shed some light on site optimization and talk about testing your improvement ideas.
When I was growing up, my dad would mark my height on the wall each year as I grew taller. He’d mark my sister’s height as well, and pretty soon it turned into a competition to see who could grow fastest!
I wish I could tell you that I won that contest, but I can’t. What I did gain, though, is a great gauge of my progress.
Website analytics will do the same for your online business. Though they won’t necessarily help you win against your competition, they’ll give you the tools you need to see and accelerate your growth. Today, we’re going to look at where to find analytics programs and how to use their results.
All my friends have GPS systems in their cars. I don’t. It always catches me by surprise when they say, ‘“Oh, I’ll just put the address in my Garmin,” and it always catches them by surprise when I show up with printed maps in my hand.
Despite differences in technology, I have something in common with my friends: none of us wants to get lost. Unfortunately many businesses speed out onto the road of social media without a map. If you want to really increase your conversion rates, you need to develop a good social media marketing strategy.
If you’ve just launched a website or a completed a redesign, you may be tempted think that you can sit back and relax, letting your website run for a while without any more changes. After all, you’ve put a lot of time and effort into getting it just perfect. Why start tweaking things now?
If you view web redesign as a one-time overhaul that incorporates major changes once or twice a year, it’s time to rethink your strategy. While redesigns of this type can be helpful at times, both you and your viewers will experience less frustration and greater satisfaction if you aim for continuous improvement to increase conversion rates.
Men and women communicate differently. It’s an age-old problem, one that has provided the inspiration for thousands of jokes, books, magazine articles, and “I can’t believe he said that!” stories.
An entire marketing niche has built up around the attempt to help men and women understand one another, but when it comes down to it, the only way to solve the problem is to set aside pre-conceived ideas and spend time learning about one another’s differences.
In a sense, traditional marketing and social media run into some of the same roadblocks. Traditional marketing tends toward male characteristics such as concrete thinking, direct communication and problem solving.
Social media, on the other hand, lends itself to female traits like listening, sharing viewpoints, and interaction. Surviving in this new marketing climate will require understanding social media and learning to redefine traditional marketing concepts.
Decades ago, door-to-door salesmen discovered a powerful sales technique: sticking their foot in your door. If they could keep your door open, they could buy more time to convince you to hear their product spiel. But you know that as an online vendor you can’t do that.
Visitors who don’t convert disappear as anonymous analytics stats and you have no way to find their door, much less get your foot in it. That’s why you need to use your unique value proposition to get your customer’s foot into your door!
Many people fail to benefit from new technology or ideas simply because they feel intimidated by systems they don’t understand. Our current book club read, “Always be Testing”, effectively whittles away at the apprehensions that keep people from experiencing the benefits of website testing by explaining the terminology, options, and techniques in an easy-to-understand, relevant style.