Conversion optimization remains one of the most efficient ways to improve online performance. But if you’re going to increase online sales with conversion optimization effectively, it’s important to understand the difference between search engine optimization and conversion optimization.
This week’s edition includes ideas for generating online reviews, Pinterest SEO tips, insights into a recent eye-tracking study, ways to improve your FAQ page to increase conversions, and some of the science behind ‘spreading the word’:
™ V3 N12: Weekly Insights and Ideas
This week’s edition includes ideas for using your email signature as a marketing tool, a checklist for landing page copy, how to use a RSS feed to track your site’s content on Pinterest, tips on using images to boost your conversion rate, and best practices on how to keep your customers coming back for more:
You may have already noticed that selling and marketing your products and services online is getting harder. Sources of high-quality leads are not performing like they used to, or it costs more to produce the same results.
There are multiple reasons for this trend, but we’ll just address a couple of them.
Do’s and Don’ts of PPC Marketing for Small Businesses
Marketing for small businesses with PPC advertising campaigns can generate targeted traffic for your website in a very short amount of time. As you get your ads up and running, however, you’ll want to be aware of the best practices as well as the pitfalls that go along with the territory.
™ V3 N11: Weekly Insights and Ideas
This week’s edition covers landing page basics, free or affordable internet marketing tools, business blog post type suggestions, the ongoing battle between verbs and adjectives, and ecommerce product page essentials:
Several years ago, I attended a workshop on defining your business and your target market. The workshop leader described how as a young writer he found himself writing a lot of annual report copy, when all he really wanted to do was to write technical manuals. He really hated writing annual reports and perversely that was the majority of his business.
An older writer had taken him under his wing and when he described his problem to his mentor, his mentor laughed and said.. “Well, if you don’t want to write annual reports, why are they on your website?”
™ V3 N10: Weekly Insights and Ideas
This week’s edition includes tips on using customer data for insight and on writing effective call-to-action copy, a bit of neuroscience research on search & conversion, an often over-looked and under-used beneficial Google Analytics usage, and explores the power of curiosity on calls-to-action: