Making Friends with Your Website's Conversion Funnel

Customer arrives on your site. Customer clicks Buy Now! Zing! Another conversion in the books!

Okay, go ahead, roll your eyes at me. Conversions are never that easy and rarely that fast.

Website Conversion Funnel Conversion isn’t a one-time deal: click and you’re done. Most of the time, the conversion funnel consists of many smaller decision points, known as micro-conversions, where a customer decides whether or not he’s going to continue the process.

 Conversion funnel optimization determines where micro-conversions occur on your site and why a customer might not make the next click.

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Cognitive Biases

Bypassing Your Prospects’ Hard-Wired Conversion Obstacles, Pt. 3

In Parts 1 and 2 of this series, we talked about how you can write copy for your website that overcomes the skepticism, inertia and reactance that naturally work against your sales message.

Another set of psychological phenomenon you ly applicable to business and marketing is in the realm of cognitive biases.

The brain is not — and cannot be — completely objective in perceiving information. You can become a much more effective communicator and persuader by understanding the angles and spins that our minds apply to everybit of information we consume.

Let’s examine how cognitive biases and think about ethical ways we can use the brain’s predispositions to strengthen our marketing messages.

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Need Help Writing "How To" Posts?

The Conversionator V3 N25: Weekly Insights and Ideas

Weekly Roundup of Conversion Ideas

Max The Conversionator

This week’s edition includes an outline on how to write how-to posts, tips for integrating social media activities, suggestions for using Amazon to further content marketing goals, a mindmapping tool review, and points out things you should be doing with Google Analytics:

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You've Got Traffic, Now What?

4 Reasons why you need to optimize your site for conversion.

Getting People to Buy
In 2008, BackboneITGroup conducted a survey of online marketing practices and found that just 11% of businesses were actively engaged in conversion rate optimization.

That means the other 89% were focusing their efforts on increasing traffic and then just hoping for the best once those visitors reached their websites.

Since then, CRO has come into its own, with more and more companies recognizing the need not just to get people to a landing page, but also to keep them engaged and persuade them to act once they’re there.

If you’re one of those original 89% and you have yet to jump on the CRO bandwagon, take a look at these four benefits of conversion rate optimization and then decide whether you can afford NOT to get started.

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6 Simple A/B Test Ideas to Grow Your Online Business

The Value of A/B. Testing

What do your customers think?

No landing page can perform at top capacity without testing.

While keywords, marketing, and content are all important, testing holds its own as one of the pillars to successful online marketing.

Landing page optimization and testing  is the only way you can determine what will work best in your industry, for your audience, on your website.

If you’re new to the testing concept, here are six simple A/B test ideas to get you started.

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Progress Bar Tips and Tricks

The Conversionator V3 N24: Weekly Insights and Ideas

Teaching Website Conversion

Max The Conversionator

This week’s edition covers progress bar tricks, a segmented website structure outline, the power of photography and video for driving sales, tips to boost your ecommerce sales, and making your site search-friendly for spider programs:

– Intelligent and informed design can make your progress bar seem faster than it really is. How to Make Progress Bars Feel Faster to Users from UX Movement shares findings from recent research studies along with a few solutions to make things appear a bit faster than they really are

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