Long calls to action, short calls to action, just about anything you can dream up can be turned into a call to action on a lead generation website.
So how do you construct an effective call to action for a lead generation website?
Email Reconversion Opportunities
The Conversionator™ V3 N17: Weekly Insights and Ideas
This week’s edition includes things to consider before starting a social media marketing program, potentially missed opportunities for reconversion in welcome emails, tips to getting started with a content recycling program, insights into the types of prospects you meet online, and mistakes to avoid on ecommerce sites:
3 Ways Video Can Improve your Conversion Rate
Video is becoming an increasingly popular marketing tool for the online businesses.
Many experts say that conversion rates for video sales letters are often double those of standard text sales pages.
There are three main factors that cause such dramatic improvements in conversion:
Building a Local PPC Campaign
If you’re a local business seeking to develop an online presence, you’ve probably thought about launching a PPC campaign to drive traffic for your site.
As one of the most common traffic generating venues, an effective PPC strategy can propel your site into visibility more quickly than any other effort other than SEO.
But as a local business, you’ll need to tweak your strategy a bit to attract the local traffic that will benefit from the information on your site.
Online Advertising Ground Rules
The Conversionator™ V3 N16: Weekly Insights and Ideas
This week’s edition includes do’s and don’ts for online ads, ideas for customer loyalty programs, important changes to Google Places you need to know, benefits of internal linking for SEO, and 404 page best practices and inspirations:
Drive Sales with your Value Proposition
Is your value proposition making a difference in your bottom line? If not, it could be that you haven’t yet discovered the proposition that makes a difference to your customers.
The goal of a value proposition is to let your target audience know why they should buy from you and not someone else.
Landing Page Design Tips
If you’re seeking to develop landing pages that work, you’ll need to do a little more than slap all the relevant information up on a page and hope for the best.
Truly effective landing pages follow proven tricks of the trade to ensure the highest rates of conversion and to give the reader a reason to click. Consider implementing these landing page design tips to increase the conversion capabilities of your landing pages.
SEO Principles for Small Business Owners
The Conversionator™ V3 N15: Weekly Insights and Ideas
This week’s edition includes tips and tactics for affordable marketing of your business, a how-to guide on using Google Analytics for Google+, basic SEO principles for small businesses, a bit of insight into the psychology of pricing, and ideas to help grow your email marketing list:
How to Get Product Reviews
Product reviews benefit your e-commerce website in two primary ways.
First, they can increase online sales by showing customers how others have enjoyed or benefited from the product.
Second, they boost your relevance in the eyes of Google by encouraging fresh content to be added on a regular basis.
Ecommerce Conversion: One Page vs. Multi-Page Checkout
In the fast-paced realm of e-commerce, helping your customers reach the end of the conversion process as seamlessly as possible not only increases your ecommerce conversion rate, but also leaves them feeling satisfied and more likely to return.
Studies show that ease of checkout is a huge contributing factor when it comes to keeping your customers happy and increasing ecommerce conversion rates.
But when it comes down to the nitty gritty, many companies find it difficult to make the choice between a one-page checkout and a multi-page checkout process.