We gave you our #1 Mistake, now let’s talk about #2:
Replacing your whole website instead of just fixing what is broken.
The #1 Website Redesign Mistake
The biggest mistake in website redesign is leaving your visitors out of the redesign process.
Selecting Fonts for Website Usability and Website Conversion
Visitors form an immediate impression of your website based on your website’s design, graphics, images, copy, and fonts. Because fonts make it easy or difficult for visitors to navigate your site and interact with you, your font selections will impact your website’s usability and your website’s conversion rate.
Search Engines, Automobiles, Toothpaste and Conversion Optimization Strategy
It is rare that a week goes by, that I don’t read about Google, Yahoo or Microsoft trying to grab market share from each other. Every day, teams of marketing experts show up at these companies, and fight it out over every tenth of a percent, even hundredth of a percent, of market share.
Baby Stepping Your Way Into Conversion Optimization
David Fuller of Fuller Money first introduced us to the concept of Baby Steps at a stock market class we took from him on Behavorial Technical Analysis. He had developed a method for gradually entering a commodities position in small bites and then gradually exiting the position in the same way, during very difficult market environments.