Possibly, one of the hardest tasks for a website designer is the mission of developing an easy to use website.
We live in an age where an increasing amount of business is done online.
With the volume of Internet traffic at an astounding level, it is immensely important that customers are able to use a site that is easily navigable and does not take a lot of time to figure out where one needs to go.
There are several universal guidelines that can be employed, which will help to insure that your business produces a website that is both esthetically pleasing and capable of getting the job done.
Choose Your Privacy Settings Wisely
On Facebook, your name, profile picture, gender and networks are visible to the world, not just through Facebook, but also via people using search engines. By default, Facebook apps can automatically access your friends list and any of the information you have chosen to share.
V2 N4: Weekly Insights and Ideas
This week’s Conversionator is a compilation of tips, suggestions and scientific research all of which can be applied to help increase conversion rates on a few different website aspects:
One of the most important things that a website owner needs to take into account is the call to action. On the surface, one might think that all you need to do is create a witty phrase that gets the message across. This could not be further from the case, since a call to action is much more than that. It is essentially the message that you are trying to leave with the customer. The components of the call to action are as follows:
Many small businesses have been hit hard by the economic recession, leaving them wondering where they can make cuts in order to make ends meet. While cuts may be the best answer for a tight budget, you also need to take a look at how to generate more business in order to increase sales.
The Conversionator™ V2 N3: Weekly Insights and Ideas
-This week’s edition is all about search engine optimization. We have step-by-step guides, discussion on duplicate content and gory details on Google search results.
Learning SEO From the Experts: A Step-By-Step Guide from HubSpot is a free 21-page SEO guide covering all the elements of a successful SEO improvement strategy, offering useful tips to get found online by more prospective customers
– B2C Marketing Insider shares SEO expert Jill Whalen’s quick answers to eight of the most widely believed myths about Search Engine Optimization in their recent 8 Popular SEO Myths post
Using Surveys to Improve Your Website
Could the Free Idea Offer on our website do a better job of helping Small Business Owners?
One of the things we really believe in is giving to get. That’s the premise behind the Free Conversion Idea we offer on the website. But, is the Free Idea really helping the small business owners? We decided it was time to find out.
Have you ever tried baking chocolate chip cookies from memory without a recipe? You know you have to add flour, sugar, eggs, butter, and chocolate chips (and maybe a few other things), but if you can’t remember in what order and what quantity the ingredients should be added, you’re more likely to end up with mushy lumps that taste like soap than you are delectable cookies.
V2 N2: Weekly Insights and Ideas
A Landing Page is your opportunity to make a great first impression and some aspects are often overlooked when creating them. Inspired by an infographic I recently came across, this week’s Conversionator theme is focused on the ever-important Landing Page:
– The 12-Step Landing Page Rehab Program, an infographic from Unbounce, presents a guided visualization of the conversion funnel and where (and how) you can apply optimization and design techniques to improve the conversion rate of your landing pages
Using Conversion Optimization and Usability to Cater to Your Visitors
What makes some websites inherently frustrating, while others allow you to effortless float from page to page, finding what you’re looking for with as little effort as possible?
We’ve all visited websites that seemed to fight us every step of the way as we looked for a piece of information, and we can agree that the goal is to avoid creating a site like that.
The key to creating an easy to use website is helping the customer accomplish his goals while not asking him to think about the process. He should be able to take the natural next step and find himself exactly where he wanted to be. Here are some tips to make it happen.