When you think about traditional selling – what comes to mind? Is it the used car salesman? The TV pitchman?
After 4 decades of experience in the “traditional approach” to selling, we have fully embraced the new paradigm. Whether you use words like “outbound marketing” vs. “inbound marketing” or “push” vs. “pull”, it doesn’t make any difference, and it’s shocking how many people don’t get it.
Communication begins long before you start to speak. You must think about what your audience needs, and about how you are going to meet those needs.
Anyone can get up and present a product or service, but such presentations almost certainly lack impact and relevance with most consumers. You need to cultivate curiosity and focus on your audience rather than on yourself or your product.
Most importantly, you need to fight against complacency and getting set in your ways. Just because a presentation worked in one situation does not make it endlessly applicable to others.
In the website world, conversions are king. The number of sales, lead, or members are critical to the success of a website. So it follows that increasing your conversion rate is very important for every small business with a web presence. Here are four ways you can start increasing your website’s conversion rate today and become the king (or queen) of website conversion.
Your business without a unique value proposition is, as the old saying goes, a bird without wings. It is impossible for a business to achieve its full potential if it is missing this crucial element.
Carl discusses some of the most effective About Us Pages we’ve seen and why they’re memorable.
Would you rather have your children educated by a mechanical robot or a caring human? Nearly everyone would agree that it is preferable to have a living, breathing, caring human teacher for his or her children.
Why? A caring human shows personal attention to their students, adapts to meet the needs of the students, and in general, cares about that student as a person, and not just as a face in the crowd.
Text, images, links, placement—all of these elements work together to produce a website that appeals to visitors and entices them to explore and ultimately to take action.
However, before a viewer reads a single word on your landing page, your choice of colors can either reinforce or undermine the message you want to communicate. By understanding the psychology and harmony of color, you can give your website the edge it needs to improve conversion rates and increase online sales.
Have you decided to integrate social media into your company’s website marketing strategy? If not, why not? More American consumers than ever are tapping into a variety of social networks and talking about the things that they love, and companies can and should take advantage of this. One of the easiest ways to begin using social media is to get involved in the social video network YouTube. 2 billion videos are played every day, and the YouTube community is one of the most active online networks on the web.
Here are two ways that you could use YouTube to bring increased sales to your business.
Have you ever watched a child try to sell lemonade from a roadside stand? If you like to attend yard sales, you’ve probably noticed at least one or two enterprising kids with a table on the street corner, flagging down cars on their way to the sale. Sometimes, they’ll offer a free sample in the hopes of snagging a customer. Without realizing it, these kids have employed both aspects of an effective strategy to increase online sales: traffic generation and conversion. If You Want to Make a Sale, You’ve Got to Draw People In
In the website world, conversions are king. The number of sales, leads, or members are critical to the success of a website. So it follows that increasing your conversion rate is very important for every small business with a web presence. Here are four ways you can start increasing your website’s conversion rate today.