Learning social media can present a steep learning curve if you’re not familiar with all the terminology.
Before you can begin the process of deciding what’s right for you, you need to understand what’s available and what the benefits of each social media venue are.
Let’s take a look at some different forms of social media and how they can help your business.
The Conversionator™ V2 N17: Weekly Insights and Ideas
This week’s edition includes tips on using web forms, using Google AdWords for behavioral insights, and using advanced social media search, along with an explanation of Google’s new algorithm and some motivating reasons to blog:
Granted, the vast majority of website usability tips will concern your website design and copy. Most information people are looking for is in your navigation structure and your page text. However, images play a key role in website usability, as well.
A single picture can draw the eye from a sea of text, and a skilled web designer will carefully arrange images to pull the visitor along toward navigation features, action points, or any other place that leads to web conversion. Here are a few quick suggestions for the images on your site.
Planning to redesign your website? Before you dive in, make sure you know how to avoid these four commonly made mistakes that will undermine your conversion optimization efforts.
1. Failure to Create a Strategy
Jumping into a web site redesign without planning first will ensure that you major on the minors and leave the majors undone.
Your strategy should include a cohesive advertising theme that corresponds to your offsite marketing and pay per click campaigns. Focus on building your brand, not just building your site.
The Conversionator™ V2 N15: Weekly Insights and Ideas
This week’s edition includes tips to boost search engine marketing, insights into SEO byproducts, the connection between search and social, help in understanding Google PageRank, and a bit of psychological research and how it applies to website design:
Conversion rates often seem to operate parallel to social media efforts rather than actually intersecting with them. Social media does a great job increasing the quantity of leads, but what’s the point if the website itself doesn’t convert well?
With the pervasiveness of the internet, it’s easier than ever to build clientele for your home based business, but in order to do so, you need to know a few basics about internet marketing.
The Conversionator™ V2 N14: Weekly Insights and Ideas
This week’s edition is focused on social media and offers some Facebook, Twitter, blog content, and general social media tips along with a social media marketing industry report:
Why do you tell friends about a particular website?
- It was new and cool (who doesn’t want to be the first to discover the next greatest thing)
- It had great prices
- It had something unique to offer (information, products or services)
V2 N14: Weekly Insights and Ideas
Be it search marketing, content marketing, social media marketing… this week’s edition is focused on small business marketing: – According to the American Express OPEN and Search Engine Marketing Professional Organization (SEMPO) “Small Business Search Marketing Survey”, social media is the top online marketing channel for small businesses after company websites – 44% respondents used social media for marketing, 28% used SEO, and 21% used paid search