Your Bounce Rate will Tell You What Your Visitors Think
Happy Halloween!
Today, I thought we’d focus on a web analytics measurement that can give you a pretty clear indication if your website is a trick or a treat for your visitors.
Bounce rate is one of those metrics that may look discouraging at first, but that actually offers valuable information that can transform your website.
Bounces can indicate the success or failure of your website as a whole or of specific elements.
Your bounce rate can be a treasure trove of information aimed directly at the heart of your overall online success.
How Bounce Rate Is Measured
Just about all analytics programs have a metric for bounce rate. In Google Analtyics it is based on whether a visitor clicks on more than one page before leaving your website (if he doesn’t, that’s a bounce).
If you’re like me, you’re keeping an eye on what’s going on in the economy. I’ve found myself watching more financial news than ever.
This week’s edition covers keyword usage for content marketing and SEO, ways to smooth the process from headlines to calls to action, benefits of Alltop to small businesses, mobile campaign best practices, and a free business tools resource list:
If your website sales are suffering, sometimes it just takes a little tweaking to nudge it into better performance.
The conversionator V2 N42
Perhaps the most important element of your landing page, the headline has the power to engage your readers’ attention and funnel them toward conversion. Poorly written headlines can also increase your bounce rate faster than a kid on a pogo stick.
Effectiveness is the theme this week and you’ll find suggestions for both ‘About Us’ and ‘Home’ pages along with web form conversion data insights, some LinkedIn tips, and a simple social media strategy outline:
We’ve all heard a lot about landing page optimization theory and how important it is for your landing pages to support your PPC ads.
This week’s edition offers tips on Google+ and Twitter SEO along with how to utilize key research findings on search patterns, “weapons of influence”, and eye tracking studies: