V1 N7: Weekly Insights and Ideas
Consider these statistics as you contemplate where to next focus your website optimization attention: 90% of all online traffic is achieved through the various search engines and 80% of all visits originate from the first page of search results. Given the vital role search engine optimization plays to your website’s success, this week’s post features one topic, (you guessed it) SEO:
– 20 Essential Search Engine Optimization (SEO) Terms from Daily Blog Tips is a great article to review to help make sure you are familiar with and understand some of the more common SEO-related phrases
For 2011, a big opportunity, largely untapped for small businesses, is Facebook (FB) B2B. I think the fatal error on Facebook, particularly in the B2B space, is to think about it in the old paradigm.
What I mean is, asking about Return on Investment (ROI). As soon as you start asking about ROI, your FB B2B adventure is probably over, if it even ever gets launched.
The Conversionator™ V1 N6: Weekly Insights and Ideas
‘Tis the season when everyone is everywhere doing everything and the variety of the topics being covered in this week’s roundup reflect the abundant frenzied behavior:
– In eCommerce, there should be an almost equal focus on acquisition, conversion, and customer retention since customers that have an excellent experience from purchase to delivery (and beyond if they need to return items) are more likely to come back to your site to make future purchases. Econsultancy put together 10 reasons why Xmas shoppers won’t return to your site highlighting 10 key things to avoid that should help boost customer loyalty and are appropriate to have in place all year long
Do you view your visitors as people? Or are they an undefined group of “target customers” who are daring you to persuade them?
If you haven’t devoted time to understanding your visitors, you may find yourself in the dark when it comes to marketing to them. To effectively market to a group of people, you need to understand who they are and how they shop.
As a small business owner, your time is valuable. You have a lot of responsibilities clamoring for your attention, and you need to make sure you use each moment wisely. When it comes to social media, you can spend an awful lot of time delving into all the different tools, but making sure your efforts count can be a bit trickier. Here’s how to make the most of your small business social media investment without spending countless hours on work that won’t bring results.
The Conversionator™ V1 N5: Weekly Insights and Ideas
Almost everyone uses web forms in one way or another on their site – everything from shopping carts and contact forms to surveys, registration forms and email opt-ins. The focus of this week’s post is to help you make the most of your online forms:
– The Importance of Testing Signup and Payment Forms from Econsultancy highlights a case study showing how even the smallest details can have a significant impact on conversions. The impact of one little checkbox decreased conversions by 17% and the lesson acts as a reminder why multivariate testing is so valuable
Your bounce rate refers to the number of people who come to your site and leave before clicking through to another page. They land on a page and leave.
While this could be all of the potential customers who took one look and then decided to exit, this number also includes visitors who went to your site, realized it wasn’t what they thought, and then departed.
Today we want to pay attention to the second group – those visitors who were potentially misled.
Should your customer’s experience on your website be more important to you than the amount of merchandise they purchase from you? The answer is yes, if referrals and repeat business are an important part of your business model.
Improve Your Conversion Rate
Conversion optimization is not just about selling to that new visitor. If you are not doing a good job of attracting repeat business from your existing customer base and if you are not getting referrals from satisfied customers, you are leaving money on the table.
The Conversionator™ V1 N4: Weekly Insights and Ideas
Given the increased amount of lists we all are making (and checking twice) at this time of year, lists are running rampant right now so with the seasonal onslaught in mind this week’s Conversionator edition is focused on analytics, site bounce, optimization and usability lists:
– The Get Elastic blog from Elastic Path Software compiled a list of 5 tips for leveraging analytics during the holiday season while minimizing your time spent.in their recent Analyze This: 5 Analytics Tips for the Holiday Season post
You know the Golden Rule: “Do unto others as you want them to do unto you.” Continuous improvement to increase conversion rates, however, must operate with a slight variation: “Do unto others as they want done unto them.”
The new and improved Golden Rule for Website Optimization represents a necessary shift in thinking for online marketers. Your customers don’t necessarily want the same things you do, so in order to sell to them you need to gear your website towards meeting their needs and providing relevant services, products and information .