The Conversionator™ V1 N7: Weekly Insights and Ideas
Consider these statistics as you contemplate where to next focus your website optimization attention: 90% of all online traffic is achieved through the various search engines and 80% of all visits originate from the first page of search results. Given the vital role search engine optimization plays to your website’s success, this week’s post features one topic, (you guessed it) SEO:
– 20 Essential Search Engine Optimization (SEO) Terms from Daily Blog Tips is a great article to review to help make sure you are familiar with and understand some of the more common SEO-related phrases
For 2011, a big opportunity, largely untapped for small businesses, is Facebook (FB) B2B. I think the fatal error on Facebook, particularly in the B2B space, is to think about it in the old paradigm.
‘Tis the season when everyone is everywhere doing everything and the variety of the topics being covered in this week’s roundup reflect the abundant frenzied behavior:
Do you view your visitors as people? Or are they an undefined group of “target customers” who are daring you to persuade them?
As a small business owner, your time is valuable. You have a lot of responsibilities clamoring for your attention, and you need to make sure you use each moment wisely. When it comes to social media, you can spend an awful lot of time delving into all the different tools, but making sure your efforts count can be a bit trickier. Here’s how to make the most of your 
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Should your customer’s experience on your website be more important to you than the amount of merchandise they purchase from you? The answer is yes, if referrals and repeat business are an important part of your business model.
Given the increased amount of lists we all are making (and checking twice) at this time of year, lists are running rampant right now so with the seasonal onslaught in mind this week’s Conversionator edition is focused on analytics, site bounce, optimization and usability lists:
You know the Golden Rule: “Do unto others as you want them to do unto you.” Continuous improvement to increase conversion rates, however, must operate with a slight variation: “Do unto others as they want done unto them.”