Businesses are flocking to social media venues in an effort to increase exposure and gain new customers. For many, their efforts are paying off in the form of increased visitors and new sales. On the flip side, however, many businesses are also experiencing a drop in conversion rates after entering the social media world.
How to Improve Conversion
Why? They’ve increased their volume of viewers without targeting the message, resulting in a higher bounce rate, and many more people who aren’t finding what they expected to find. You can improve conversion with social media by keeping the quirks of the system in mind as you design your landing pages.
Why don’t more visitors respond to the calls to action on your website? This question came up recently, so, I took a journey in the wayback machine to see how I handled it in my previous life as a stockbroker.
As a stockbroker, I never, ever asked prospective clients for the order. I asked enough questions to get them talking and shut up. Then I provided answers to their questions, and enough information, until the prospective client said some version of, “What’s next?” I didn’t make the ‘close’, they did.
I bet you know how to cheer for your favorite team. Whether that cheer is as simple as chanting a batter’s name during a baseball game, or as involved as a singing and dancing team cheer at summer camp, we all know the powerful feeling of lifting our voices and letting everyone know what’s important to us.
Have you taken a good look at your website lately? Not just by uploading new content or adding products. I’m talking about really looking at your layout, navigation, and content as though you had never seen them before.
Increasing your conversion rate requires a pleasing website visitor experience that will easily lend itself to finding information and taking action.
According to BizRate, 75% of online shoppers have exited a website at least once during the past three months after adding items to the shopping cart, but without completing a purchase. This statistic is known as shopping cart abandonment.
At first glance, it may seem like there’s not much an e-commerce retailer can do to improve their cart abandonment rate. After all, how can you control whether the shopper’s dog needed to go out just then, or his daughter who is in the Army called right before he hit the checkout button?
Improving the conversion rate on your website doesn’t have to mean weeks of testing and redesigning. You can make positive changes to your website resulting in increased conversions by spending a few minutes each day baby stepping into conversion optimization.
One of the best books I’ve ever read on website usability was written by Steve Krug, called “Don’t Make Me Think . I had read it once before the Conversations on Website Conversion Book Club started reading it this July, but I’ve gotten even more out of it the second time through.
In many areas of life, thinking is very important. Thinking before you speak, thinking before you act, thinking through a problem to get to a solution…these are just a few of examples of how thinking helps us. So why is it so important to design a website so that people don’t have to think?
The toy store at the mall in my childhood home town was brilliant. They had a big display of popular toys right out front where every kid could come by and play with them.
A child who sees his favorite toy on the shelf gets excited, but a child who has that toy in his hands can be downright persuasive! That toy store increased sales by encouraging interaction.
You can do the same thing for your online store. You can increase visitor engagement with social media.Your goal is to make your site as interesting as possible to your visitors, especially through social media. Most people can’t go a day without checking Facebook. How can you make your site interesting to them?
Tips for Increasing Your Online Sales
Are you disappointed at your low online sales volume and/or lack of repeat visitors?
If so, your problem may not be your product so much as your presentation. A great product can be lost if it’s presented in a way that doesn’t grab the viewer’s attention and keep him interested. Even a so-so product can sell like hotcakes if the presentation is right.
With that in mind, take a hard look at your website and ask yourself whether it’s designed to sell. Start by assessing some basics that, when done right, can help increase website sales exponentially.
You know you need to monitor your website in order to determine how users interact with various elements and pages. But with all the website analytics software available, how do you know what packages will meet your needs without dipping too deeply into the company pockets?