Businesses are flocking to social media venues in an effort to increase exposure and gain new customers. For many, their efforts are paying off in the form of increased visitors and new sales. On the flip side, however, many businesses are also experiencing a drop in conversion rates after entering the social media world.
How to Improve Conversion
Why? They’ve increased their volume of viewers without targeting the message, resulting in a higher bounce rate, and many more people who aren’t finding what they expected to find. You can improve conversion with social media by keeping the quirks of the system in mind as you design your landing pages.
Why don’t more visitors respond to the calls to action on your website? This question came up recently, so, I took a journey in the wayback machine to see how I handled it in my previous life as a stockbroker.
I bet you know how to cheer for your favorite team. Whether that cheer is as simple as chanting a batter’s name during a baseball game, or as involved as a singing and dancing team cheer at summer camp, we all know the powerful feeling of lifting our voices and letting everyone know what’s important to us.
Have you taken a good look at your website lately? Not just by uploading new content or adding products. I’m talking about really looking at your layout, navigation, and content as though you had never seen them before.
According to BizRate, 75% of online shoppers have exited a website at least once during the past three months after adding items to the shopping cart, but without completing a purchase. This statistic is known as shopping cart abandonment.
Improving the conversion rate on your website doesn’t have to mean weeks of testing and redesigning. You can make positive changes to your website resulting in increased conversions by spending a few minutes each day baby stepping into conversion optimization.
The toy store at the mall in my childhood home town was brilliant. They had a big display of popular toys right out front where every kid could come by and play with them.
disappointed at your low online sales volume and/or lack of repeat visitors?
You know you need to monitor your website in order to determine how users interact with various elements and pages. But with all the website analytics software available, how do you know what packages will meet your needs without dipping too deeply into the company pockets?