Small Business Marketing Tips

The Conversionator™ V2N35: Weekly Insights and Ideas

SuperMax Conversionator
On Site SEO Musts, and Conversion Visualization

This week’s edition includes small business tools, tips, and best practices along with a method for defining your site’s purpose, on site SEO musts, how to create conversion visualizations, and reasons supporting the use of rounded corners:

Adjusting Your Pain Point in the Sales Process


Back when the Big 4 (accounting firms) were the Big 8, I discovered the word ‘rainmaker’.  Rainmakers are the people who bring the big bucks into large consulting, legal and accounting firms.  The Big 8 were downsizing, and for the first time in history, partners were being fired.

Partners started showing up at our recruiting firm, looking for jobs.  Not rainmakers, however.  They had job security.  They brought in the money.   I was young and impressionable, and vowed to be a rainmaker.

Bell curveYou are in the Bell Curve . . . Somewhere.

The skills of sales professionals distribute nicely across a Bell Curve, with the vast majority in the below average, average and above average categories.  At the two extremes are those barely competent to get out of bed in the morning, and the brilliant exceptions.  These are the rainmakers.

It has been my pleasure to know any number of brilliant exceptions, and most salespeople would be well advised to accept their status in one of the below, to above average, categories.  As Garrison Keillor of Lake Wobegon fame observed, “If all the children are above average, where do all the average adults come from?”

Getting the Most Out of Facebook:

How to Create a Unique Facebook Landing Page

Does your facebook page make an impactful first impression?  Be aware that this initial impression is extremely important; Jeff Widman of BrandGlue found that 88 percent of Facebook members never return to a page after their initial visit.  The lesson here is, just like your website, you need to work on landing page optimization for your facebook page.  Use these tips to focus on conversion optimization and get the most out of facebook.

What Nobody Tells You About Copywriting for Conversion

Most online businesses understand that strong copy is a crucial factor when optimizing their websites for conversion. And truth be told, there is no shortage of educational resources that cover the basic elements of writing good web copy.

Despite the fact that there are so many places to learn the craft, here are some important concepts that rarely get coverage they deserve.

Copywriting for Conversion: Headline Tips

Five Essential Elements of a Great Headline

Perhaps the most important element of your landing page, the headline has the power to engage your readers’ attention and funnel them toward conversion.

Poorly written headlines can also increase your bounce rate faster than a kid on a pogo stick. By honing these five essential copywriting for conversion techniques you can use your headlines to pull people in and convince them to keep reading.

Managing Your PPC Campaign? Consider These 3 Things

PPC Advertising If you’re new to the PPC advertising scene, you may be a little overwhelmed by the vast body of information and advice out there.

Small business owners especially need to understand how to sift the vital information from the interesting tidbits. In order to build an effective campaign, you’ve got to start with the basics. In this article, we’ll take a look at the three important elements of PPC management for small businesses.

Common Practices can Slash Website Conversion Rates

You’ve put a lot of time and money into developing your website. You’ve invested in keyword research, carefully narrowed down your target market, and created killer landing pages. However, you’re still not seeing the website conversion rates you want. What’s up?

It could be that your potential customers are being slowly siphoned away under your very nose. If you’re ready to increase internet sales with conversion optimization, check your site for these common customer turn-offs that may be secretly creating havoc in your conversion funnel.

Optimize Your Blog for Social Interaction

The Conversionator™ V2 N33: Weekly Insights and Ideas

Teaching Website ConversionThis week’s edition includes applying social media optimization to blogs, why using the Go button for site search should be edited, a website content template, likely missed conversion rate optimization opportunities and landing page design mistakes:

– Social media optimization (SMO) is the process of optimizing content for social interaction, discussion and sharing. Blog SMO Guide: How to Apply Social Media Optimization to Your Blog in 33 Steps from Search Engine Watch is a helpful guide reviewing the benefits, factors, and checkpoints for you to successfully apply on-page SMO to your website blog