This week’s edition covers why you should use SlideShare to your advantage, tips on improving direct response landing pages, some essentials for using data in your content, an infographic highlighting social media‘s effect on search, and techniques for improving your conversion rate:
What makes your company absolutely, positively different from your competitors? It’s a tough question that many small business owners don’t have a good answer for.
It is your unique value proposition and it cuts to the heart of how your customers will experience your website, your services and your products.
Many small business owners express apprehension at the prospect of examining their value proposition, because they aren’t sure how to get started or what they should be looking for.
Testing is the single best way to move your website from a conversion laggard to a conversion star.
Through testing you’ll learn exactly what gets more of your visitors signing up to become customers. But if you’ve never done it before it can be a little intimidating.
Let’s take a look at some common concerns expressed about starting an A/B testing program.
An A/B split test compares your current webpage to one or several variations of your current page. When we start a testing program we’ll often use an A/B test to test out several radically different pages to see which one visitors respond to the best.
The Conversionator V3 N21This week’s edition includes a few landing page tweaks, explores site navigational elements, insights into domain trust bias, an extensive landing page ROI collection, and using metaphors to improve user experience:
– You should never be finished testing your landing pages and to that end, Unbounce offers 3 Tiny Tweaks to Shoot Your Conversion Rate Up (a Little) designed to make your established landing page squeeze an extra 2% out of your conversion rate
Producing content for your website is easy, right? After all, you’re the one who knows your company, products, and services best, and you are in the best position to sell them to your customers.
Before you start dashing off product descriptions and page content, however, put the brakes on for a moment. Writing for the web takes a unique set of skills and approaches if you want your audience to get the message.
Did you have a hard time adjusting to the Facebook Timeline Format? I was one of those that really liked the “old” format … probably because I’d finally gotten comfortable with it. So, I was a reluctant adopter of the new Timeline.
I started noticing that smart businesses were finding ways to implement its new features to increase online sales leads and drive traffic to their websites.
“If you build it, they will come.” Really? This famous saying may apply to ghostly baseball stadiums, but it’s hardly applicable in the world of online marketing.
Many businesses unconsciously follow this business model as they’re setting up their website.
They build and optimize, design and promote, but they fail to perform the most important step of all: differentiation.
™ V3 N20: Weekly Insights and IdeasThis week’s edition includes tips for increasing your average order value, simple steps to making your website more user friendly, leveraging your thank-you pages, practices to help increase your conversion rate, and some Google Analytics tips:
– Increasing your average order value (AOV) is something that is often overlooked. Amp Up Your Ecommerce: 7 Tactics to Boost Average Order Value from KISSmetrics covers 7 simple tactics that you can implement on your site and also has some tips on how to take these concepts further
It’s tempting to view conversion optimization as a checklist of things to test or things to tweak on your site.
And while optimization does largely depend on your attention to details, knowing what to change requires a more foundational understanding of conversion optimization basics.
This week’s edition includes forgotten content marketing assets, Net Promoter Score insights, tips for Google-proofing small business SEM and for conducting competitive intelligence assessments, and seeing Instagram in a new way:
– Most businesses are sitting on a treasure trove of entertaining and relevant content that their prospects and customers would love. 5 Content Marketing Assets You Forgot You Had from Convince & Convert suggests five places to look for interesting content to share