Are Your Conversion Rates Scary?

The Conversionator™ V3 N44: Weekly Insights and Ideas

Child  in skeleton costume trick or treating on Halloween

Happy Halloween

Happy Halloween,  In this issue we’ve put together some tricks and treats

First though, a scary infographic  from I Am a Bridge –  The Five most important factors for improving Ecommerce conversion and sales.   Prepared by Hughes Rey (don’t be thrown off by the Euro symbols – he’s Belgian)  and based on the Red Eye 2012 Conversion Report from EConsultancy,  the infographic shows that while the online market has grown substantially, conversion rates have actually declined – now that’s scary!

Next some chilling landing pages from Sally Lowery in Ten Haunting Landing Page Practices  from Business 2 Community. Ten spooky examples of what not to do on your landing pages.

Treats are next from  –  Latest landing page design trend for higher conversion and inspiration  – very cool landing page examples that will get your creative juices going – no tricks here.

Ready for some tricks ? Here’s 10 of them for engaging with your network of friends and colleagues – 10 small daily habits to actively manage and grow your network  from Heinz Marketing.

And our last trick is from Dempsey Marketing Turn everything you do into a blog post . Use the experiences of your everyday life as examples and stories in your posts. You’ll find them easier to write and more interesting for your audience.

That will round it up for this week and I’ll leave you with a quick reminder to request one free conversion idea for your website  as well as to signup for our blog updates and conversion tips newsletter. If you have any tips, suggestions, or resources you’d like to share please leave us a comment below and please feel free to suggest topics that you would like to see covered in future Conversionator posts.


Got the Website Performance Blues? Start Testing

D’Lemma is over the moon on cute headlines, but they’re not working. No leads and no calls.

Ernest sees the problem but can’t convince her  to change them.

Can testing save this website?

Complete opposites,  D’Lemma Leadgen – who is just starting her web design business – doesn’t appreciate the interference of Ernest E’Calm – her serial entrepreneur neighbor –  who tends to be dull and out of touch.

Meet D'Lemma and Ernest

Meet D’Lemma Leadgen and Ernest E’Calm

How Selective Attention Can Sabotage Conversion

Woman Talking to Man Who isn't Listening To Her

“Of course I’m listening dear..I’ve heard every word you’ve said.”

Has a spouse or coworker or friend ever accused you of listening only when you want to? Do you struggle with tuning out conversations that you find boring?

Newsflash: your customers are doing the same thing on your website.

You know where the important stuff is. Your customers don’t, so they might miss it while they’re busy looking at the cute baby on the other side of the screen.

Are You Optimizing Your Web Forms for Conversion?

The Conversionator™ V3 N43: Weekly Insights and Ideas

Max the Conversionator with a Pencil and Piece of Paper

Max the Conversionator wants to remind you to sign up for the Free Conversion Idea.

Last Friday we had a blog on The Battle of the Forms –  Long vs. Short Forms Which is Right For Your Business  so I thought it would be interesting to feature Bryan Eisenberg’s 10 point checklist for optimizing forms in this issue.

Also of interest this week were articles on content marketing, measuring the impact of your blog and getting customer testimonials.

Each week Bryan Eisenberg raises a different conversion issue in his blog. Last week he asked his readers to review and comment on an enrollment form.

Read the answers he got in  Conversion Optimization 101: Optimnizing Complex Web Forms (w/10 Point Checklist) .  Don’t forget to scroll to the bottom to get his 10 points to consider in form design.

Who doesn’t want more customer testimonials?

If it seems too hard or too much trouble to get good testimonials from your clients, Marketing Profs shows you how to break through your resistance and start getting feedback in their article Seven Ways to Get Great Customer Testimonials .

Are Your Landing Pages Suffering From a Lack of Focus?

Blurry eye chart with one section in focus

Is your landing page focused or blurry to your visitors?

The best landing page designs accomplish three things:

  • They speak to the right people
  • They effectively persuade
  • They remove any barriers that might prevent conversion

Sounds pretty simple, but putting into practice isn’t always so easy.

There isn’t a simple formula that will guarantee an effective landing page since each business has different objectives.

However, by asking the right questions, you can develop landing pages that accomplish each of those three essentials, resulting in the conversion rates you want.

What are you trying to accomplish?

Are you selling something? Engaging in lead generation? Soliciting feedback? Asking for consultation appointments?

Before you start, you need to know where you’re going.

Covering the Basics in Website Optimization

The Conversionator™ V3 N42: Weekly Insights and Ideas

Max the Conversionator with his Roman Helmet covering his eyes

Don’t find yourself in the dark about conversion optimization.

What are the 3 basic questions you need to ask yourself about your website?

Answers to this question along with how to write better marketing copy, a shopping cart infographic, channeling Steve Jobs on landing page design and how luxury brands are missing an opportunity by not making their sites more user friendly.

Jeff Sexton asks the 3 fundamental questions you need to ask yourself about your website in  Website Optimization – Back to Basics 

Does your marketing copy need a boost?  The Daily Egg gives you links to  14 resources to help you write better marketing copy

What’s new in ecommerce checkout design?  Turns out  not much in the last 3 years according to’s survey.   Be sure to scroll down the page to see the cool infographic.   Infographic: Shopping Cart Experience 

D'Lemma Leadgen Learns About Web Conversion

Meet D'Lemma Web Designer Extraordinaire

Meet D’Lemma Web Designer Extraordinare

D’Lemma Leadgen was beyond frustrated. She kept repeating “I know I’m a great designer. I was the top of my class. My teachers all said I had a brilliant future. I don’t understand what’s going on!”

D’Lemma had been working for months to create the most beautiful website she had ever seen. It was vibrant and colorful, just like her. Everyone she showed it to told her how beautiful it was.

On the day the site launched, D’Lemma was pumped. She just knew that once people saw her site, the work would roll in. (Remember when you felt the same way? Yeah, me too.)

Narrow Your Market Niche

Why spend your days on work you hate.

Several years ago, I attended a workshop on defining your market niche. The workshop leader described how as a young writer he found himself writing a lot of annual report copy, when all he really wanted to do was to write technical manuals. He really hated writing annual reports and perversely that was the majority of his business.

An older writer had taken him under his wing and when he described his problem to his mentor, his mentor laughed and said.. “Well, if you don’t want to write annual reports, why are they on your website?”

Can Bland and Boring Work In Web Design?

The Conversionator™ V3 N41: Weekly Insights and Ideas

Max is a Cartoon Character that looks like a Roman Soldier

Max The Conversionator

This week’s edition includes website design suggestions, tips on optimizing social networks for SEO, 7 social psychology studies to help improve conversions, how to optimize product reviews, and website usability ideas to boost site confidence:

Creative Guerrilla Marketing’s When NOT to Be a Guerrilla: Website Design 101,   shares guest contributor Shanna Mallon’s suggestions for when and why it makes more sense to be bland and boring to achieve the best results.