We got a new puppy (Truman), so I’ve been looking at a lot of dog training videos on the internet lately. Even though Truman and I are going to puppy kindergarten, it’s really helpful watching the videos to see how other people teach their dogs to sit, stay and come.
Titles determine whether or not your web copy will be read. Clear page titles make it easy for the visitor to see that they’ve come to the right place. Compelling titles grab the visitor and almost force them to read what comes next.
Internet Retailer Magazine recently (July 15, 2009) reported a study of retailer’s list of planned improvements for the rest of the year.
- 83% of web-based retailers identified checkout as their top priority
- 88% said they plan to provide more information on shipping on their sites this year
- 67% said they would place more emphasis on exposing the cost of an order, including shipping charges, prior to checkout
I confess. I’m a lazy reader and I don’t like to scroll. When I’m surfing the web if I don’t see what I’m looking for right away (and depending upon how tired I am, sometimes I need it with klieg lights shining on it) I’m gone & on to the next. In my professional capacity, I’m always amazed how many otherwise really good websites put the good bits below the fold.