What Can You Expect from The Free Conversion Idea?

Free Conversion Idea Maybe you’re wondering about whether you’ll get anything useful if you sign-up for the free idea – so we thought you might like a sample (no names of course) of the response one person received after they requested the free idea for their website:

Here’s Carl’s Free Conversion Idea:

We have spent time on your website and there a variety of reasons your visitors are not taking the final step.  It all starts with the first impression on your home page.

Depending on whose research you believe, you only have a few seconds to grab people with your Value Proposition.  If you don’t, they either will bounce off the website, or will click around and leave.  The most important single thing you have to do, with fierce competitors like …, is differentiate yourself from the crowd.

The Conversionator V1 N2: ECommerce Conversion

Conversionator Volume 1 Number 1

Tips to Improve E-Commerce Conversion

The holiday season is upon us so this week’s focus is eCommerce tips and suggestions to help you increase your visibility and conversion rates. With Cyber Monday being just a few days away, there’s still time to implement a few strategic tweaks to help you get the most out of the biggest online shopping day of the year as well as the rest of the 2010 Holiday season:

Using Great Copy to Get Your Visitors To Buy

Website Copywriting for Conversion When it comes to business on the web, content is king. Having the information that your customers or clients are looking for is the best way to drive traffic to your site and convert your prospects into paying clients or customers when they get there.

Web searchers and buyers tend to look for information before they make a purchase. Having engaging, informative and relevant website copywriting is the best way to increase conversions and turn your visitors into customers.  Here’s some tips to improve your copywriting:

Keep the Conversation Going with Social Media

Marketing with social media isn’t like marketing with print or radio or television.

It isn’t like advertising on a billboard or in a community events calendar. It’s not even like holding a press conference.

Why? All of these advertising efforts involve one-way communication, with you broadcasting to the consumer. Social media marketing changes the game by creating a two-way marketing conversation.

To be successful with social media marketing, you must recognize the shift in marketing strategy necessitated by a two-way conversation.

Marketing with social media is no longer about shouting out messages and crafting invincible brand images. Instead, it’s about interaction. Here’s how to get started.

Landing Page Tips You Can Start Using Today

The Conversionator V1 N1: Weekly Insights and Ideas

Max is a Cartoon Character that looks like a Roman Soldier

Max The Conversionator

Topics covered this week:  Conversion Optimization and Analytics, Google Instant Preview, and Landing Pages Conversion Conversations

This week we’re starting a new series that will highlight some of the stand-out content on all things conversion that we come across. This week’s edition is all about tips:

– Digital Scientists compiled their best digital marketing analytics strategies to create their Top 50 conversion optimization and analytics tips to optimize conversions, increase sales and generate profits. There are a lot of great tips here that are often overlooked, making this one a must-read

Web Analytics in a Nutshell

Web Analytics for Small BusinessWeb analytics is a field that needs to concern you as a small business owner.

This is information that helps you to determine not only the relative health of your website, but also points out which portions of your site are highly productive and which ones are dead or dying, and either are in need of rehabilitation or excision.

Are You Engaging Your Customers with Social Media?

Using Social Media to Engage with your CustomersEach year the percentage of companies using social media as a means of engaging with customers increases.

If you don’t have a Facebook and Twitter account for your business, it’s time to jump on the bandwagon or be left in the dust.

More important than simply opening social media accounts, however, is understanding how customer engagement with social media has permanently altered the way businesses interact with customers.

How Social Media Changed Customer’s Attitudes Towards Business

Unlike phone and email services which were used widely by businesses before finding their way into individual homes, social media got its start at the grass roots level and embedded itself firmly in the habits and expectations of consumers long before big business realized how it could benefit from social media marketing.

For this reason, customers, not businesses, were the ones to define the rules and shape the understanding of how social media could and should be used. Customer engagement with social media is on the terms of the individual, not on the terms of large companies, meaning that you have to play by the rules if you want to succeed.

The rules include listening to customer opinions, taking them seriously, and responding quickly and meaningfully to feedback. As more and more of your customers expect to be treated this way, they’ll be less and less tolerant of failures on the part of businesses to live up to customer service expectations.

How Business Operations Must Change

Because customers can freely and immediately share information about products and services, businesses can no longer hide problem areas. Instead, they must be ready to immediately address customer concerns.

Failure to do so will result in overnight disaster. (Just ask Domino’s.) As you increase customer engagement with social media, recognize that you must commit to long-term involvement with customers as well as to company transparency in order to win loyalty and build consumer trust.

How Businesses Can Benefit from Social Media

It might be a little frightening to think about all your customers knowing instantly about company warts and defects. But instead of panicking and trying to mask problems, try involving your customers in seeking a solution.

If customers know that you’re aware of the problem, that you’re seeking to fix it, and that you’re willing to listen to their concerns and suggestions, they’ll be much more forgiving of mishaps than they would be if you tried to hide errors.

Customer engagement with social media can be a daunting prospect to companies that are used to addressing problems internally before customers see them. But by using the benefits of social media to your best advantage, you’ll end up not only with a stronger business model, but also with more loyal customers.

How are you using social media to engage with your customers?

Crafting an Effective Unique Value Proposition

Creating A Unique Value PropositionAs a small business owner, when was the last time you thought about what made you stand out from other businesses that offer similar services?

If your answer is never, then beware. If you don’t know what makes you unique, then your customers don’t either, and shopping with you will become a ho-hum proposition.

Every business should be able to clearly define their unique value proposition in order to form the foundation for marketing campaigns and customer interaction.

Are you Frustrating Your Customers?

  Landing Page Testing to Reduce Frustrated and Confused Visitors

Always Be Testing by Brian Eisenberg et. al.Have you ever visited a website looking for a particular product, but found upon arriving that you have the name wrong? Perhaps you search the site, browse categories, and click random links, but you can’t find the product you’re looking for because it’s listed under a different name and the website hasn’t offered any clues as to where it might be found.

Helping Customers Take The Next Step

If you operate an online business, you want to make sure your customers never experience this kind of frustration. In Chapters 14 and 15 of “Always Be Testing” by Bryan Eisenberg and John Quarto-vonTivadar, the authors help you develop a strategy to meet customers where they are and to help them take the next step, no matter where they are in the buying process.