What you say and how you say it is extremely important. However, your online content will not get the attention it deserves, if it looks hard to read.
Most of us have mountains of material to get through every day. We need to be able to quickly skim blogs and articles – get what we need and move on.
Our eyes influence our behavior. If something looks dense or hard to read we take a pass and find something similar that we can skim through quickly. Our time is too valuable to waste reading something that may not answer our question or give us the information we need.
You’ve read up on web analysis and you’ve tossed around the buzz words: bounce rate and conversion rate. But are you really becoming BFF (best friends forever) with these metrics?
This week’s edition includes a landing page personality quiz, site navigation ideas to improve conversion rates, tips for product page optimizations, a few checkout usability guidelines, and how to create annoyance-free website surveys:
As website operators, our website conversion techniques often focus primarily on the nuts and bolts of web design—should I make the button bigger, does the site function as it should, is the shopping cart intuitive?
When you’re faced with a big decision it can be hard to pull the trigger.
When it comes to conversion optimization, email marketing often gets overlooked as an effective strategy.
Boosting conversion rates isn’t just about tweaking design elements to create the greatest appeal for viewers.
How much effort does a tag line deserve? The short answer? A lot. Tag lines play a key role in determining how easily your company name comes to mind. Both for search engine optimization and conversion, the impact can be enormous. Let’s take a look at what makes taglines so important and how you can write a great one.