When you get into creating and managing a website, at some point you’re going to hear about Google Analytics, especially being told you need to have it on your website. Regardless if you’re a blogger, a small business owner, or a big corporate business, you do need a tool to measure your site’s progress. Google Analytics just happens to be a good one that is also free to use.
So…
Alexa is known as a site that offers website analytics and even ranks sites based on traffic. A lot of website owners that are concerned about Alexa rank, aren’t entirely certain what it is, and if it really matters? And if it does matter, who does it matter to?