™ V2 N26: Weekly Insights and Ideas
This weeks’ edition covers social landing pages, foreign language SEO for domestic markets, optimization planning, using Google Adwords keyword tool, and increasing product visibility:
Copy is often the last thing to be added to your website.
Small business owners of successfully converting websites understand that it’s the copy that will cause their website to stand out from their competitiors in the online marketing world.
Copywriting for conversion necessitates an understanding not only of the audiences you’re writing for, but also the best ways to appeal to those audiences.
1. Write to a specific customer.
This may seem counterintuitive, shouldn’t you be writing for all of your customers? When you write for everyone you actually write to no one. To engage your audience your copy needs to feel like it’s a long email addressed to the person who is reading it. Write as if you are speaking to a specific person and you are more likely to write compelling, engaging copy.
The term “search engine marketing for small businesses” may seem inherently contradictory.
After all, search engines don’t market; they identify relevant results that point the searcher toward the information he needs. But the truth is that even though the search engine was designed to meet the needs of searchers, small business owners can profit from the capabilities of search engines simply by knowing and following the rules of engagement.
PPC Ad Copy Strategies, and Website Redesign TipsWhether you’re looking for insights on social media, mobile websites, analytics metrics, PPP ad copy, or website redesign, this week’s edition is full of helpful tips:
– Insider tips are helpful and crucial to the effectiveness of social media channels so Ragan’s PR Daily put together a bevy of tips, plus a bonus “cheat sheet” SlideShare deck in The Basics: 30 Social Media Marketing Tips For Beginners
– As smartphone penetration in the U.S. surges toward the 100 million mark, iMedia Connection’s Top 5 Reasons Why Mobile Sites Fail offers some simple recommendations based on five of the most common mobile site fails
Everyone talks about target market, but how do you know whether you’re actually reaching yours? Learn to gauge the effectiveness of your marketing efforts by answering these questions:
As you create or redesign your website, your top focus should be implementing web design for conversion.
If you’re looking for a quick conversion boost, start with these surefire strategies that will begin working immediately.
With a continuous program of testing, you can tweak these and other elements of your website over time in order to keep your rates where you want them. Web design and redesign should not be a static process. Even after a complete redesign, your website will need to be monitored, tweaked and tested.
Here’s some ideas to get you thinking about including conversion in your web design process.
● Offer secondary conversion options. Yes, your primary goal may be to clinch the sale, but you’ll see more conversions if customers who aren’t ready to buy yet still have an opportunity to take action. Try adding a registration form, including an email opt-in form, or offering a tutorial.
This week’s edition is focused on all things search. Be it paid, performance, ranking factors, myths, or enlightenment, we got it covered:
– For those who are still not getting the basics of paid search right, Klick Communications’ Julie Batten shares her Top 5 Sins of Paid Search on ClickZ in hopes that she can convert some search sinners into saviors
One of the most frustrating issues that beleaguer an online small business owners is the issue of cart abandonment. What can be done to eliminate this last second rethinking and leaving of a potential customer?
This week’s edition covers tips on contact page optimization, suggestions for marketing data usage, a social media ROI via Google Analytics guide, site load time facts and stats, and five important small business ‘don’ts’ for Foursquare:
Small business owners approaching the social media marketing scene can easily get a little intimidated.
There’s so many feeds and channels of information—keeping track of it all could seem daunting.