Everyone knows that in order to convert well, you need a landing page that compels viewers to action.
But what actually goes into creating such a page?
A landing page needs more than a list of best practices in order to increase online sales with conversion optimization.
Success must be built in from the ground up based on a purposeful, well-crafted landing page strategy.
This week’s edition offers a subscriber engagement checklist, a SEO ranking factors infographic, advice on optimizing social sharing, a reminder of the impact website typos have on conversion rates, and 60 tips on creating a successful website:
Marketing Experiments like to talk about the ‘Logical Path to Conversion’.
Steve Krug, in his book “Don’t Make Me Think”, makes the point that every new visitor arrives at a website with a limited amount of patience and good will.
How do these connect to the back button?
As a typical small business, you deal with customers every day. You know what makes them tick, and you’re good at selling your product to them.
So what’s the big deal about knowing and operating under a value proposition? Can’t you be just as successful without one? Unfortunately, the growing number of failed small businesses across the nation says that you can’t.
This week’s edition includes a Google Analytics 5 tutorial, website optimization tips from a marketing perspective, a reminder on the importance of website speed, how to avoid common small business website mistakes, and why incentivizing signups to increase micro-conversions:
Be it user experience best practices, email address capture techniques, conversion rate factors, contact form conversions, or webpage title optimization, this week’s edition covers it by the numbers:
– There are three user experience best practices that will play a big role in the success of your social media strategy and its translation on myriad products and mobile devices. 3 User Experience Principles To Live By from iMedia Connection explores these to give your well-positioned social media strategy the opportunity needed to quickly succeed on many levels
As you get started in SEO, you’ll read a lot about things you should be doing to optimize your website for organic search. What you may not hear as much about, however, is what you should avoid doing. These common mistakes can cause your website to drop in the rankings, resulting in less traffic and fewer conversions for your site.
The trainer I work with on and off at the gym is always on me about improving my core or abs. It’s her contention that strength training begins by strengthening your core, and that without a solid core you’re prone to injury. Makes sense intuitively, even though I’m not wild about more sit-ups, I do make the effort to work on my core.
What does all this have to do with your website? Well, think of your company’s value proposition as the core around which everything about your website and marketing strategy needs to be built. Without a strong value proposition the whole website doesn’t hang together the way it could. Plus, your messaging tends to lose focus and drift.
This week’s edition covers landing page testing ideas, website navigation metrics, social media marketing ROI metrics, best practices for Facebook and Twitter SEO, and Google ranking improvement tips:
If knowledge is power, then in the world of online marketing, web analytics are king of the mountain.
Web analytics give you the ability to quantify vital information about your visitors and site performance that can then drive your future web design and marketing decisions.
But in order to use them effectively, you need a solid grasp of how to use all that data to your advantage.