Have you ever carried on a conversation with someone who wouldn’t come out and say what he meant, but instead kept trying to give you just enough information to lead you to a conclusion? Perhaps you guessed at the point he was trying to make only to have him throw his hands up in frustration at your inability to guess where he was heading. As you tried to play along, in your mind you were probably pleading “Please don’t make me try to figure it out … Just come out and say it!”
Designing For Usability
As a web designer, you should assume that your target audience thinks the same way. When someone visits a web site, most often he or she wants to know exactly how to carry out the intended action without having to guess where he should go next. The user’s ability to carry out his intended action easily and without becoming confused or frustrated is known as web design usability.
Before you can charge headlong into a full-scale testing strategy, you should take time to define goals and establish parameters for testing. Always Be Testing, by Brian Eisenberg, et al, the book we are currently reading for our Conversion Book Club, advises you to pinpoint your priority tests by comparing them to the optimization hierarchy pyramid.
You’ve got a Facebook page, a Twitter account, a blog, and a YouTube channel. But you’re feeling frustrated because they’re not producing results like you thought they would. Other companies rave about the customer satisfaction they earn through social media venues, but you’ve heard barely a peep from your targeted audience. What’s the catch?
Building a social media marketing strategy may sound intimidating if you’re a small business with limited personnel and time.
One of the most important things that any business can do is to understand their target market. Knowing the way they think and what they value is very important information for your online business.
Shopping cart abandonment presents a trickier problem than may at first seem apparent. But there are some ways you can