This week we started using Basecamp for the first time with a new client to help them accomplish their social media goals, and so far we love it.
For companies, 2010 will be about more clearly connecting social media to business objectives and better understanding how to measure the direct and indirect return on investment of social media. Integrating social media into the sales funnel to support lead generation and transactions will be a top priority.
Here is what to watch out for in 2010 for social media:
I recently made a reservation at one of the largest hotel chains in the world. Since I contemplated staying there again, I joined their Rewards Program . . . so far, so good.
Along with their Welcome message, they sent me an offer, as a Rewards Program member, to save my room preferences for future check-ins. All I had to do was select my preferences from 6 small pull-down menus.
Social Media is another aspect of web site promotion which must be considered and utilized to optimize a website for conversion.
Participate in Online Communities
Identifying and interacting within the online communities populated by your potential customers is imperative to increase conversions. If you select the wrong target audience or join Online Communities which are not relevant to your product or services the effect Social Media has on your conversion rates will be zero. If powerful and targeted enough, social media campaigns will help increase your website’s conversion rate.
When you’re having a conversation with someone, if they don’t quite understand what you’re saying, they just ask you a question. You answer the question and the conversation moves on.
Building a relationship with customers is necessary for any small business. What’s the best way to do that? Social media is the answer! Here are the Top Five Ways to get started with social media today: