™ V2 N48: Weekly Insights and Ideas
This week’s edition covers copyright fair use in regards to images, using QR codes for better conversion rates, spelling importance in regards to SEO, a bunch of ecommerce websites tips and techniques for SEO, and dos and don’ts for building a website:
Testing forms an essential part of your overall landing page optimization strategy, because only through testing can you determine which changes will effectively increase your conversion rate.
But on a website that includes thousands of pages, knowing which pages to test first can be a challenge. Let’s take a look at some analytics that will help you make that important decision.
™ V2 N47: Weekly Insights and Ideas
This week’s edition covers 25 website must-haves, content mistakes to avoid that could be hurting your SEO, an outline on effective calls-to-action, the relationship between merchandising and conversion, and a bit of Google Places eye tracking research:
While many companies have put a lot of thought into creating an effective value proposition, one of the most commonly overlooked places for communicating your value proposition is your product detail page.
The good news is that by rethinking the information on these crucial pages, you can communicate more effectively with your customers at the moment of buying decision.
™ V2 N46: Weekly Insights and IdeasThis week’s edition covers tips on calls-to-action and webpage title optimization along with detailing the 4 stages of the buying cycle and some insights into neuroscience and neuromarketing for a better understanding of how the brain works and utilizing that to your website’s advantage:
– HubSpot reviews some best practices for writing a compelling call-to-action across different places on your website and various stages of your sales cycle in 10 Best Practices to Optimize the Language of Your Calls-to-Action
– Thumbtack recently decided to test an often overlooked part of a webpage and see if it would impact search traffic: the title tag. SEO Tip: Titles Matter, Probably More Than You Think is an overview of their test results along with a few tips they learned from their analysis
Many companies spend lots of time optimizing their PPC ads, but all too often, they forget that PPC conversion really depends just as much on what the customer sees after the click as on what they see before.
In order for your PPC campaign to deliver an increase in sales, you not only need to create stellar ads, but also solid follow through once the viewer reaches your landing page.
Let’s take a look at four tips for clinching the conversion after the click.
™ V2 N45: Weekly Insights and IdeasThis week’s edition includes a collection of mobile website testing apps, a short but thorough SEO introduction video, social media marketing tips and a free tool to implement them with, 11 free marketing tools for optimization projects, and tips for global marketing:
Writing product descriptions may seem like an endless and sometimes boring task, especially if your e-commerce website offers thousands of products.
But in reality, product descriptions are one of the most important aspects of copywriting for conversion, because visitors who skip over your blogs and introductory material will be more likely to read product descriptions for the items they’re interested in.
Studies of internet user behavior indicate that you have about ten seconds to capture a viewer’s attention before he clicks away.
If you use those ten seconds wisely, you can capture the interest of that viewer and begin directing him toward the conversion decision you want him to make. If you squander them, your conversion rates plummet.
This week’s edition includes tips covering LinkedIn marketing, email newsletter design, logo creation, shopping cart abandonment, and white paper topics:
– HubSpot put together 7 Pro Tips for Expert LinkedIn Marketing to help marketers take advantage of LinkedIn’s recent improvements