Using QR Codes to Improve Conversion

The Conversionator V2 N48: Weekly Insights and Ideas

Teaching Website Conversion 
This week’s edition covers copyright fair use in regards to images, using QR codes for better conversion rates, spelling importance in regards to SEO, a bunch of ecommerce websites tips and techniques for SEO, and dos and don’ts for building a website:

How to Choose Which Web Pages to Test

Making a Decision
Testing forms an essential part of your overall landing page optimization strategy, because only through testing can you determine which changes will effectively increase your conversion rate.

But on a website that includes thousands of pages, knowing which pages to test first can be a challenge. Let’s take a look at some analytics that will help you make that important decision.

25 Ways to Make Your Website More Remarkable

The Conversionator V2 N47: Weekly Insights and Ideas

Teaching Website Conversion
This week’s edition covers 25 website must-haves, content mistakes to avoid that could be hurting your SEO, an outline on effective calls-to-action, the relationship between merchandising and conversion, and a bit of Google Places eye tracking research:

How to Optimize Your Call To Action

The Conversionator V2 N46: Weekly Insights and Ideas

This week’s edition covers tips on calls-to-action and webpage title optimization along with detailing the 4 stages of the buying cycle and some insights into neuroscience and neuromarketing for a better understanding of how the brain works and utilizing that to your website’s advantage:

Weekly Roundup of Conversion Ideas

– HubSpot reviews some best practices for writing a compelling call-to-action across different places on your website and various stages of your sales cycle in 10 Best Practices to Optimize the Language of Your Calls-to-Action

– Thumbtack recently decided to test an often overlooked part of a webpage and see if it would impact search traffic: the title tag. SEO Tip: Titles Matter, Probably More Than You Think is an overview of their test results along with a few tips they learned from their analysis

4 Essential Tips for Increasing PPC Conversion

Google Adwords Many companies spend lots of time optimizing their PPC ads, but all too often, they forget that PPC conversion really depends just as much on what the customer sees after the click as on what they see before.

In order for your PPC campaign to deliver an increase in sales, you not only need to create stellar ads, but also solid follow through once the viewer reaches your landing page.

Let’s take a look at four tips for clinching the conversion after the click.

How To Test Your Site's Mobile Version

The Conversionator V2 N45: Weekly Insights and Ideas

This week’s edition includes a collection of mobile website testing apps, a short but thorough SEO introduction video, social media marketing tips and a free tool to implement them with, 11 free marketing tools for optimization projects, and tips for global marketing:

4 Copywriting Tips to Improve your Product Descriptions

Increase sales with better product descriptions

Writing product descriptions may seem like an endless and sometimes boring task, especially if your e-commerce website offers thousands of products.

But in reality, product descriptions are one of the most important aspects of copywriting for conversion, because visitors who skip over your blogs and introductory material will be more likely to read product descriptions for the items they’re interested in.

Writing Headlines that Boost Conversion Rates

copywriting for conversionStudies of internet user behavior indicate that you have about ten seconds to capture a viewer’s attention before he clicks away.

 If you use those ten seconds wisely, you can capture the interest of that viewer and begin directing him toward the conversion decision you want him to make. If you squander them, your conversion rates plummet.