Google Analytics provides a great feature for website owners to be able to track specific campaigns, also called a goal. It can be places on pages, forms, or anything you are wanting to track for to see if a campaign has an effective website conversion. It also tracks how the visitor arrived to the area you want to convert.

This works great after you’ve tried A/B Testing so you can verify the results from live traffic. In this article, you’ll learn how to set up a simple goal in Google Analytics.