The Conversionator™ V2 N39: Weekly Insights and Ideas
This week’s edition offers tips on social sharing optimization, deciding between infographics or articles, creating an ‘Engagement Zone’, promoting your small business using social media, and some insights into decision making and willpower:
– By making it easy for others to share your content to their networks, you’ll be significantly extending the reach of your content. HubSpot offers some suggestions to do just that in 7 Ways to Optimize Content for Social Sharing
While bounce rate can tell you a lot about how your website performs, the question still remains: what do I do about it?
You can spend a lot of time tweaking your design, adjusting keyword choice and placement, and playing with ad copy, but the fact remains that one of the most effective antidotes to bouncing visitors is giving them a reason to stay.
One reason is your call to action.
The Anatomy of an Effective Call to Action
Don’t just expect to stick a cute button on your website and have your conversion rate instantly skyrocket. While button design does play a role in getting people to respond, you’ll also need to plan a call to action strategy that compels people to do what you want them to do.
Recently, Facebook made yet another change to their layout much to the ire of several of their users. These layout changes occur semi-regularly and really don’t have much of an impact on use of the site; however, they can be rather jarring to see when you’ve become accustomed to a different format. Here is a quick overview of some of the changes and how they might impact your business.
V2 N38: Weekly Insights and Ideas
Whether it’s Google Analytics, how to tell stories with analytics data, debunking analytics myths, streamlining analytics reviews, or using Facebook Fan Pages Analytics for insights, this week’s edition focuses on all things analytics:
It seems intuitive that your home page should receive considerable attention in order to draw people in and entice them to explore further since it is often the first point of contact.
However, many home pages fail to maximize their full potential, managing instead to fumble the ball and let visitors slip away.
You can increase your website’s conversion rate on your home page immediately by implementing these five essential tips.
I’m sure many of you have fond memories of playing foursquare during elementary school, but what I want to discuss in today’s post is the social networking site, Foursquare. This mobile application uses location based social networking to allow users to check-in to locations, leave tips, and recommend venues to friends.
If you operate a brick and mortar business, there is a good chance your company may already be listed on the site.
The Conversionator™ V2 N37: Weekly Insights and Ideas
This week’s edition offers insights into both effective ‘About Us’ pages and Twitter share buttons, along with email newsletter best practices, creative ways to get customer testimonials, and over one hundred social media integration suggestions:
– ‘About Us’ pages are often the most neglected page on your website but it is very likely among the most visited pages. ClickZ provides some guidelines to help break down the facade of anonymity of the web in 5 Traits of Effective ‘About Us’ Pages
I’ll admit it, I love having a GPS. No longer do I have to drive into gas stations and ask directions… my little lady is there to guide me through rights, lefts, detours and alternate routes until I hear the magic words “your destination is on the right”.
When you’re writing for your website, your copy needs to provide a sort of GPS for your readers. Good copy will guide them to the information, products and services they need or want.
Here are some things that can help improve your copywriting GPS system:
Your call to action is arguably the most important element of your website. After all, without it there would be no reason to be online in the first place.
Your call to action takes visitors from the look-around-and-browse phase to the give-me-more-information or perhaps even the I’m-ready-to-buy phase.
The Conversionator™ V2 N36: Weekly Insights and Ideas
This week’s edition covers tactics to reduce shopping cart abandonment, explains external conversion factors that are beyond your control, defines a few types of free shipping offerings, how to choose colors for your business visuals, and some SEO mistakes to avoid: