Did you know that your thank-you page could be costing you repeat business? It’s a page many small business owners take for granted. After all, you already have the lead or the sale. Who cares about the thank-you page, right?
Actually, increasing customer engagement on your confirmation page is one of the most overlooked ways to increase online sales.
Let’s take a look at why that’s true and how you can put your confirmation page to work.
Email Campaign in Trouble? Mr. Email to the Rescue
Email marketing is still one of the best ways to stay in touch with your clients and prospects and build a base of loyal customers.
But if you’re not seeing measurable results from your email campaign, it may be time to re-evaluate your strategy.
In order to increase your conversion rate, email marketers can take some clues from landing page optimization techniques.
First, we’ll look at how the two venues are different, and then we’ll evaluate some techniques that are essential for both.
Max The Conversionator
This week’s edition includes methods on improving landing page copy, copywriting mistakes to avoid in order to prevent damage to your conversion rate, ways you can social-proof your website, website design trends to keep an eye out for in 2013, and tips to improve your website bounce rate:
Apple has created some of the most loyal fans on the planet by following a strategic marketing strategy. Their customers are religiously loyal. Literally. In the BBC documentary “Secrets of the Superbrands” neuroscientists found that for Apple fans, thinking about Apple products stimulated the same areas of the brain as religion.