Men and women communicate differently. It’s an age-old problem, one that has provided the inspiration for thousands of jokes, books, magazine articles, and “I can’t believe he said that!” stories.
An entire marketing niche has built up around the attempt to help men and women understand one another, but when it comes down to it, the only way to solve the problem is to set aside pre-conceived ideas and spend time learning about one another’s differences.
In a sense, traditional marketing and social media run into some of the same roadblocks. Traditional marketing tends toward male characteristics such as concrete thinking, direct communication and problem solving.
Social media, on the other hand, lends itself to female traits like listening, sharing viewpoints, and interaction. Surviving in this new marketing climate will require understanding social media and learning to redefine traditional marketing concepts.