In Defense of White Space

Make your copy more reader friendly with white spaceYou’ve looked at the content of your website hundreds of times. You’ve painstakingly gone over each design element, each article, and each graphic. You’ve tweaked your flash animation and color scheme until you see them in your sleep. But what about the stuff between the content—the white space?

Website Usability and White Space

Theories on the importance or non-importance of white space vary greatly. Some decry white space as minimalistic or too simplistic. Others applaud pages that seem to be nothing but white space. For the average e-commerce website, how much is too much or too little? Does white space offer a legitimate function for website usability? When you use white space discriminately and with purpose, it absolutely delivers a visual punch and provides the following benefits to your website:

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What are A/B and Multivariate Testing?

So you’ve set up your website, figured out a great offer to give to visitors, and are excited about the piles of business that you just know are coming soon. One problem, though. None of your site’s visitors are converting. What do you do? Before throwing your hands in the air in frustration, consider that your site’s design could benefit from an A/B test.

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Engage Your Visitors with Video

We got a new puppy (Truman), so I’ve been looking at a lot of dog training videos on the internet lately.  Even though Truman and I are going to puppy kindergarten, it’s really helpful watching the videos to see how other people teach their dogs to sit, stay and come.

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