When a visitor comes to your site, they come there with a specific purpose in mind. Even though it would be fun to just surf around the internet finding new and interesting sites, most of us have pretty severe time constraints. Visitors need to know right away if your site is the place where they can buy the product they want, answer their question(s), or get them the information they need.
Website Review Process
I’m going to be starting a series of articles about how Carl and I go about a Conversion Optimization and Website Usability review. Today I’m going to start with how our reports get produced.
The B2B Conversion Rate Improvement
How To Get More Leads and Clients
The B2B (business-to-business) conversion problem (opportunity) is a bit of a greased pig. The Nielsen Norman Group in their B2B Website Usability book state: “Because B2B sites don’t close sales online, they can turn away the vast majority of users and never know how many sales they’ve lost.” This is the conversion rate improvement opportunity.
We'll Show you the Money
Here’s the scene: You’ve been out to dinner and you’re walking to your car. You look down and there’s a $20 bill on the sidewalk. Found Money…. Wow it’s exciting!