Improving the conversion rate on your website doesn’t have to mean weeks of testing and redesigning. You can make positive changes to your website resulting in increased conversions by spending a few minutes each day baby stepping into conversion optimization.
Are You using Social Media to Engage with your Target Market?
The toy store at the mall in my childhood home town was brilliant. They had a big display of popular toys right out front where every kid could come by and play with them.
A child who sees his favorite toy on the shelf gets excited, but a child who has that toy in his hands can be downright persuasive! That toy store increased sales by encouraging interaction.
You can do the same thing for your online store. You can increase visitor engagement with social media.Your goal is to make your site as interesting as possible to your visitors, especially through social media. Most people can’t go a day without checking Facebook. How can you make your site interesting to them?
Don't Splatter your Visitors: Web Redesign for Usability
Does anyone else struggle with pouring fluids into their car, or is it just me? Whether it’s oil, antifreeze, or windshield washer fluid, the first ounce or two always ends up all over the engine before I successfully pour it into it’s reservoir or tank.
You might be laughing at me now and saying, “That’s why you use a funnel, dummy!” Exactly – a funnel catches all the liquid and directs it to the target. Is your website design a funnel, or do your visitors end up splattered all over the engine block?
4 Tips to Increase Your Website's Conversion Rate
Many online business owners exert lots of energy trying to get more clicks on their websites. They spend time, money, and creative effort learning to attract attention and earn higher search engine rankings in order to increase the number of unique visitors each day.
While these steps can be an important part of your overall marketing strategy, don’t overlook the power of converting more of your present visitors into customers.
Use these four conversion optimization tips to turn your website into a selling powerhouse.
How Do You Spell Do-Over?
We see beautiful expensive websites every day that don’t produce. By that I mean, they don’t bring in leads or sales. They do not convert.
Too many web designers still create websites that require one, two or three thousand visitors to produce a lead or make a sale.
It’s easy to throw around the term “user friendly”. It sounds good and helps marketing efforts. But if the site doesn’t produce, now it’s the client’s problem.
4 Tips for A Successful Website Redesign
Your website has been up for a year or two. As you’ve flitted around the web since then, you’ve seen amazing website designs, innovative conversion ideas, and exciting new capabilities. Before you know it, you’ve got a bad case of the “I wanna’s” and you’re ready to start tacking new buttons, animations, and gadgets onto every page of your website.
Before you jump into a redesign with both feet, however, take some time to remember why you have a website in the first place: conversions. In order to make your website work for you, conversion optimization in website redesign should be your goal in each stage of the process. Here are some tips to help you get started.
Does Usability Matter?
When we got our new HD television a while back – we decided to go with the Comcast DVR instead of TiVo’s version. We loved our TiVo, but their DVR for HD was more expensive than Comcast’s DVR.
Was that ever a big mistake! Manual reading, many phone calls, and a large dose of frustration later, I gave up. I’d been spoiled by TiVo’s ease of use and even though the Comcast DVR worked just fine – it was not easy to use – in fact, it was downright frustrating.
When I compared the Comcast DVR experience to using our TiVo, well there was just no comparison. So we gave ourselves an early anniversary present and bought the TiVo DVR.
Bounce Rate: Keep 'Em in the Store
Imagine that you own a small storefront business. If day after day, customers walked in, handled one item, and walked back out the door, you would jump to improve the experience. But do you realize that the same thing happens regularly to online retailers and no one even notices?
Landing Page Optimization Basics
Landing page optimization can literally make or break the success of a company’s website or marketing campaign. Proper optimization can tremendously increase conversions, but poor optimization often leads to a higher rate of visitor abandonment.
Are Repeat Customers Part of Your Conversion Strategy?
Think about your favorite store for a moment. It’s the first place you go when you need to buy a particular item. You’ve probably got different favorites for clothing, electronics, groceries, etc.
Now, ask yourself what it is about those stores that keep you coming back. Is it just the price? Probably not—otherwise, the pricier stores would all be out of business. More likely, it’s one of three things: the quality of merchandise, the customer service, or the ease of shopping. At the really great stores, you’ll find all three.