Your call to action takes top priority when it comes to conversion optimization.
No matter how great the rest of your site may be, weak calls to action will guarantee a low conversion rate.
On the other hand, a strong call to action can make up for some weaknesses in other areas of your site.
Take a look at these five tips for ideas on creating a call to action that communicates.
Mt Ranier by designateddnaphour
The Pacific Northwest is a magnificent place to enjoy the outdoors, especially this time of year, when the air is crisp, the trees are turning and the days are mostly sunny. Most of our hikes start at a trailhead, where the different routes are depicted on some sort of a map, along with distances, hiking difficulty and points of interest.
In many ways, your company home page has a similar function to the trailhead. More than likely it is the first place people will come when visiting your website; it is central to your layout; and it gives links to the rest of your website. It also directs potential customers wherever they need to go, either to place an order or to learn more about your products or services.
Shopping cart abandonment presents a trickier problem than may at first seem apparent. But there are some ways you can improve cart abandonment rate for your site, simply by thinking like the customer does. Below are some tips for improving your shopping cart abandonment rate.
Browsing the Internet, Mike stumbles across your website. He is looking for the product that you are trying to market and is intrigued at what he sees.
He reads all of the information on your home page before deciding to read further some of the other pages on your website. At this moment, you sit wondering what will make Mike decide that you are the right company to do business with; will he purchase your merchandise?
Turning visitors into customers should be the goal of every for-profit website. Maximizing your conversion rate in this area, however, is much easier said than done.
You sit at your desk alarmed. The abandonment rate for your website remains high. It has stayed this way for several months now, and you are beginning to grow concerned that these high numbers could signal that customers are losing interest in your merchandise. However this might not be the case, and reversing this negative trend might be as simple as improving your product detail page.
A lot of people are really excited about social media right now, and for good reason. If used effectively, it can greatly increase traffic to your site, increase your exposure, and build a loyal fan-base for your brand. But there’s a secret that not many people are telling you: launching an effective social media campaign can increase your total sales, and reduce your conversion rate!
1) Exhibit genuine interest in finding out and understanding your prospect’s inner motivations. This isn’t manipulation. Let him know that you’re working to find out what he wants and needs.
2) Establish trust. When working on the first step, your prospect will begin to notice something unique about you. You’re not trying to “technique” him. You truly want to help. Trust begins to develop naturally.
Businesses are flocking to social media venues in an effort to increase exposure and gain new customers. For many, their efforts are paying off in the form of increased visitors and new sales. On the flip side, however, many businesses are also experiencing a drop in conversion rates after entering the social media world.
Why? They’ve increased their volume of viewers without targeting the message, resulting in a higher bounce rate, and many more people who aren’t finding what they expected to find. You can improve conversion with social media by keeping the quirks of the system in mind as you design your landing pages.
Why don’t more visitors respond to the calls to action on your website? This question came up recently, so, I took a journey in the wayback machine to see how I handled it in my previous life as a stockbroker.
As a stockbroker, I never, ever asked prospective clients for the order. I asked enough questions to get them talking and shut up. Then I provided answers to their questions, and enough information, until the prospective client said some version of, “What’s next?” I didn’t make the ‘close’, they did.
I bet you know how to cheer for your favorite team. Whether that cheer is as simple as chanting a batter’s name during a baseball game, or as involved as a singing and dancing team cheer at summer camp, we all know the powerful feeling of lifting our voices and letting everyone know what’s important to us.