Three Essentials of Copywriting that Converts

copywriting for conversionThere are plenty of opinions out there about what makes good copywriting. The bottom line for your business, however, is that good copywriting converts. If it doesn’t convert, it’s not doing it’s job, no matter how much time and effort you put into it or how good it sounds to you.

 In order to succeed in copywriting for conversion, you must understand your audience and write in a way that speaks to them. Here are three essentials to get you started.

Should you Incentivize Sign-ups?

The Conversionator™ V2 N29: Weekly Insights and Ideas

This week’s edition includes a Google Analytics 5 tutorial, website optimization tips from a marketing perspective, a reminder on the importance of website speed, how to avoid common small business website mistakes, and why incentivizing signups to increase micro-conversions:

Optimizing Your Social Media Strategy

Increasing Your Conversion Rates By Optimizing Your Social Media Strategy

Conversion rates often seem to operate parallel to social media efforts rather than actually intersecting with them. Social media does a great job increasing the quantity of leads, but what’s the point if the website itself doesn’t convert well?

Are You Ready for Google Instant Previews?

The Conversionator V2 N5: Weekly Insights and Ideas

Weekly Roundup of Conversion Ideas v2, N5This week’s edition is all about Google optimization and how it relates to your blog, website, and social media for SEO benefit, as well as the importance of Google Places and Google Instant Preview optimization:

– Social Media Examiner recently posted a very helpful article on How to Optimize Your Blog for Google with visual guides that show you how to easily optimize your blog for search engines

Customer Experience: Does it Matter?

Excellent Customer Service Should your customer’s experience on your website be more important to you than the amount of merchandise they purchase from you? The answer is yes, if referrals and repeat business are an important part of your business model.

Improve Your Conversion Rate

Conversion optimization is not just about selling to that new visitor. If you are not doing a good job of attracting repeat business from your existing customer base and if you are not getting referrals from satisfied customers, you are leaving money on the table.

The Conversionator V1 N4: Analytics, Site Bounce, Optimization and Usability Lists

The Conversionator™ V1 N4: Weekly Insights and Ideas

Conversionator Volume 1 Number 4Given the increased amount of lists we all are making (and checking twice) at this time of year, lists are running rampant right now so with the seasonal onslaught in mind this week’s Conversionator edition is focused on analytics, site bounce, optimization and usability lists:

– The Get Elastic blog from Elastic Path Software compiled a list of 5 tips for leveraging analytics during the holiday season while minimizing your time their recent Analyze This: 5 Analytics Tips for the Holiday Season post

Delivering Web Applications Quickly Across Multiple Devices

The Conversionator™ V1 N3: Weekly Insights and Ideas

Weekly Roundup of Conversion IdeasThis week I’ve compiled resources on the multi-browser world, a few quick search engine optimization fixes, an interesting multivariate testing case study,  and a bounce rate infographic which should all be helpful in optimizing your website to get 2011 off to a good start:

– Are you delivering quality web experiences to all your end users? Gomez, the Web performance division of Compuware, put together a helpful whitepaper: Thriving in a Multi-Browser World to help you learn how to deliver fast, quality web applications across the browsers and devices your customers use

Landing Page Tips You Can Start Using Today

The Conversionator V1 N1: Weekly Insights and Ideas

Max is a Cartoon Character that looks like a Roman Soldier

Max The Conversionator

Topics covered this week:  Conversion Optimization and Analytics, Google Instant Preview, and Landing Pages Conversion Conversations

This week we’re starting a new series that will highlight some of the stand-out content on all things conversion that we come across. This week’s edition is all about tips:

– Digital Scientists compiled their best digital marketing analytics strategies to create their Top 50 conversion optimization and analytics tips to optimize conversions, increase sales and generate profits. There are a lot of great tips here that are often overlooked, making this one a must-read