Social Media's Conversion Quirks

Conversion Optimization for Social MediaBusinesses are flocking to social media venues in an effort to increase exposure and gain new customers. For many, their efforts are paying off in the form of increased visitors and new sales. On the flip side, however, many businesses are also experiencing a drop in conversion rates after entering the social media world.

How to Improve Conversion

Why? They’ve increased their volume of viewers without targeting the message, resulting in a higher bounce rate, and many more people who aren’t finding what they expected to find. You can improve conversion with social media by keeping the quirks of the system in mind as you design your landing pages.

How Sticky Are You?

Sticky Man by Tiago

Sticky Man by Tiago

Everyone knows the guy that likes to talk about himself. He drones on and on about his college football years or his recent ingrown toenail removal. For those of us not clever enough to fake a conversation-stopping seizure, social protocol demands we make a polite excuse and edge away slowly. If your business website is dull, it receives no such courtesy. Visitors, bored with your generic ‘About Us’ page and malfunctioning contact form, simply close the tab. You have to be sticky.

Keeping Up To Date in Social Media

In social media I have learned you have to have an attitude of continual learning. In the age of social media, things change so fast that what we knew about a subject yesterday may not apply to today. What matters is less about what we knew in the past, and much more about how open we are to learning today. You have to have an open mind to education each and every day if you want to stay ahead of the game.