Optimize Your Blog for Social Interaction

The Conversionator™ V2 N33: Weekly Insights and Ideas

Teaching Website ConversionThis week’s edition includes applying social media optimization to blogs, why using the Go button for site search should be edited, a website content template, likely missed conversion rate optimization opportunities and landing page design mistakes:

– Social media optimization (SMO) is the process of optimizing content for social interaction, discussion and sharing. Blog SMO Guide: How to Apply Social Media Optimization to Your Blog in 33 Steps from Search Engine Watch is a helpful guide reviewing the benefits, factors, and checkpoints for you to successfully apply on-page SMO to your website blog

Conversionator V2 N25: Social Media Marketing

SuperMax Conversionator PPC Ad Copy Strategies, and Website Redesign Tips

Whether you’re looking for insights on social media, mobile websites, analytics metrics, PPP ad copy, or website redesign, this week’s edition is full of helpful tips:

– Insider tips are helpful and crucial to the effectiveness of social media channels so Ragan’s PR Daily put together a bevy of tips, plus a bonus “cheat sheet” SlideShare deck in The Basics: 30 Social Media Marketing Tips For Beginners

– As smartphone penetration in the U.S. surges toward the 100 million mark, iMedia Connection’s Top 5 Reasons Why Mobile Sites Fail offers some simple recommendations based on five of the most common mobile site fails

Marketing Ideas for Your Small Business

The Conversionator V2 N14: Weekly Insights and Ideas

Teaching Website ConversionBe it search marketing, content marketing, social media marketing… this week’s edition is focused on small business marketing:   – According to the American Express OPEN and Search Engine Marketing Professional Organization (SEMPO) Small Business Search Marketing Survey, social media is the top online marketing channel for small businesses after company websites – 44% respondents used social media for marketing, 28% used SEO, and 21% used paid search

Are You In Google Places?

The Conversionator V2 N8: Weekly Insights and Ideas

Max the Conversionator from Diamond Website Conversion

Whether preparing a SEO or link building campaign, concerned how to not damage your brand in the social media space or unaware of the benefits of Google Places, this week’s edition offers several tips, suggestions, and best practices to help guide you in the right direction:

Social Media Strategy: What You Need To Know

social mediaYou might be convinced of the need to develop an effective social media strategy, but are at a loss.

After all, aren’t these technologies normally used by young people, or by individuals looking to reconnect with old classmates? What is the best way to enter into this space without giving the impression of being an intruder?

Social Media for Small Business Owners

Social Media Marketing StrategyBuilding a social media marketing strategy may sound intimidating if you’re a small business with limited personnel and time.

But the benefits far outweigh the challenges and social media can be a great way to get ahead of your competitors.

Social media for small businesses doesn’t have to consume all your time if you’re careful in your approach and you don’t jump in too quickly.

4 Steps To Starting Your Social Media Marketing Campaign

Like any technologically based marketing operative, social media constantly evolves, presenting new opportunities for exposure and watching the old favorites fall by the wayside.

Because of the dynamic nature of the venue, learning social media isn’t so much about becoming an expert on any one or two popular sites, although you’ll need someone on your marketing team with that knowledge.

Instead, the key to successful social media marketing is knowing how to capitalize on the unique opportunities social media presents and being willing to change your techniques as the technology changes.

5 Questions To Determine Your Social Media Marketing Strategy

If you want to effectively communicate in an ever expanding social media world, you’ve got to have an effective strategy in place before you start creating accounts at every venue available.

You’ve got a Facebook page, a Twitter account, a blog, a Youtube channel, a forum—so what? Social media strategies give purpose to those elements; if you don’t have one, you’ll never see the results you’re hoping for from your online methodology.