How Sticky Are You?

Sticky Man by Tiago

Sticky Man by Tiago

Everyone knows the guy that likes to talk about himself. He drones on and on about his college football years or his recent ingrown toenail removal. For those of us not clever enough to fake a conversation-stopping seizure, social protocol demands we make a polite excuse and edge away slowly. If your business website is dull, it receives no such courtesy. Visitors, bored with your generic ‘About Us’ page and malfunctioning contact form, simply close the tab. You have to be sticky.

Is Your Web Copy Making the Sale?

Carl and I just finished one of our “discussions” about what works (for our business, our website, life in general, etc).  As usual with us, the one with the highest conviction wins.   In this case it was the first paragraph of our Ongoing Support (you can find it under the services tab).  Carl felt strongly that what I had written was just not punchy enough.  It wasn’t making the sale.