Writing effective landing pages isn’t just about communicating the necessary information.
It’s about making a connection with your audience, much the same way that a really great salesperson tries to build a relationship with you that extends beyond the walls of the store.
After all, it’s harder to say no to someone who’s just been asking about your family.
And while you can’t get quite that personal with visitors on your website, you can create effective landing pages by writing copy that encourages interaction, emotional involvement, and ultimately, conversion.
While many companies have put a lot of thought into creating an effective value proposition, one of the most commonly overlooked places for communicating your value proposition is your product detail page.
The good news is that by rethinking the information on these crucial pages, you can communicate more effectively with your customers at the moment of buying decision.
V2 N46: Weekly Insights and Ideas
This week’s edition covers tips on calls-to-action and webpage title optimization along with detailing the 4 stages of the buying cycle and some insights into neuroscience and neuromarketing for a better understanding of how the brain works and utilizing that to your website’s advantage:
– HubSpot reviews some best practices for writing a compelling call-to-action across different places on your website and various stages of your sales cycle in 10 Best Practices to Optimize the Language of Your Calls-to-Action
– Thumbtack recently decided to test an often overlooked part of a webpage and see if it would impact search traffic: the title tag. SEO Tip: Titles Matter, Probably More Than You Think is an overview of their test results along with a few tips they learned from their analysis
V2 N20: Weekly Insights and Ideas
This week’s edition includes a helpful copywriting guide, mobile marketing suggestions, home page design best practices, and a couple of Google goodies:
While a picture may be worth a thousand words, a website without any words is likely to be ineffective. Even with an appealing graphic design and strategic layout, you’re unlikely to have a high conversion rate without text. In fact, text is actually the most important feature of your website; after all, it’s the text that is the key to attracting browsers in the first place.
Website redesign for usability is really an abstract concept. It means to take an existing website and make modifications to is so that it is easier to use.
In some cases it means removing things so as to help streamline it. In other cases, it might mean adding items to help explain different items as well as to improve the flow of the site.
The first step in website redesign for usability is to determine what the issues with the site are. This could be in any of the following categories:
Many small businesses have been hit hard by the economic recession, leaving them wondering where they can make cuts in order to make ends meet. While cuts may be the best answer for a tight budget, you also need to take a look at how to generate more business in order to increase sales.
You know the importance of marketing to a target audience in order to sell most effectively. But once you have determined who makes up your target market, how do you make sure they see your marketing messages? Part of selling to any group of people is thinking like they do so that you match your message to their needs and desires. Here’s how.
If you’re looking to improve your landing page conversion rate, then you most likely want both overarching propositions to improve the structure of your landing page and individual actions you can take right now to boost your conversion numbers. If you’ve run an analytics program and received pages of data, but you don’t know where to start, try implementing some of these ideas for immediate results.
In the website world, conversions are king. The number of sales, lead, or members are critical to the success of a website. Therefore, it follows that increasing your conversion rate is very important for every small business with a web presence. Here are three ways you can start increasing your website’s conversion rate today.