There’s a psychologically-rooted reason the words “I’ll be back” from customers are the kiss of death for your website.
It’s the reason that you have to sell prospects when they’re “hot;” Any delay can be costly.
For reasons that will become clear in a moment, please check out this video:
This is the trailer for the newly-released book You’re Not So Smart (which, for the record, I haven’t read yet).
You either love ‘em or you hate ‘em. They can boost your website conversions significantly or cost you a truckload of money with little to show for it. I’m talking about PPC ads, of course.
The difference between success and failure in terms of conversion is an understanding of what it takes to create PPC ads that will ultimately motivate people to act. Let’s take a look at the four basic components of a conversion-boosting PPC campaign.
The long copy vs. short copy debate always seems to be raging. I have a really succinct answer for the question “which works better?”
What we generally refer to as Occam’s Razor is more appropriately classified as the principle of economy. That principle states that “it is futile to do with more things that which can be done with fewer.” We could say “it is futile to say with more words that which can be said with fewer.”
In other words, get to the point! The quicker, the better.
™ V2 N47: Weekly Insights and Ideas
This week’s edition covers 25 website must-haves, content mistakes to avoid that could be hurting your SEO, an outline on effective calls-to-action, the relationship between merchandising and conversion, and a bit of Google Places eye tracking research:
™ V2 N46: Weekly Insights and IdeasThis week’s edition covers tips on calls-to-action and webpage title optimization along with detailing the 4 stages of the buying cycle and some insights into neuroscience and neuromarketing for a better understanding of how the brain works and utilizing that to your website’s advantage:
– HubSpot reviews some best practices for writing a compelling call-to-action across different places on your website and various stages of your sales cycle in 10 Best Practices to Optimize the Language of Your Calls-to-Action
– Thumbtack recently decided to test an often overlooked part of a webpage and see if it would impact search traffic: the title tag. SEO Tip: Titles Matter, Probably More Than You Think is an overview of their test results along with a few tips they learned from their analysis
™ V2 N42: Weekly Insights and IdeasThe conversionator V2 N42
This week’s edition includes suggestions and insights on calls-to-action optimization, measuring social media ROI, online customer influencers, and small business data protection:
– Calls-to-action (CTAs) are the gateways into your offers, and HubSpot’s 12 Important Places You’re Forgetting to Add Calls-to-Action is a handy reminder of places to check that you’re likely forgetting to include CTAs for your offers
We’ve all heard a lot about landing page optimization theory and how important it is for your landing pages to support your PPC ads.
In this post, let’s take a really quick look at nine ideas you can implement right now to polish up your landing pages and increase PPC conversion rates.
● Include Keyword Phrases in Your Headlines
This provides a sense of continuity between your ad and the landing page, keeping the viewer oriented. Let visitors know right away that they’re not wasting their time – that you have what they’re looking for.
It seems intuitive that your home page should receive considerable attention in order to draw people in and entice them to explore further since it is often the first point of contact.
However, many home pages fail to maximize their full potential, managing instead to fumble the ball and let visitors slip away.
You can increase your website’s conversion rate on your home page immediately by implementing these five essential tips.
If you think of conversion as a destination, then your website is the road to that destination and your customers are the travelers.
Directing traffic to your website through SEO or social media is about getting customers on the right road – the road to your website. The purpose of conversion optimization is to keep them on the road so that they reach the final destination – conversion.
The problem is that most websites have glitches that cause their customers to halt the conversion process. Think of them as broken bridges. If the customer can’t cross the bridge, he’ll take a detour and perhaps end up on another company’s website.
Everyone knows that in order to convert well, you need a landing page that compels viewers to action.
But what actually goes into creating such a page?
A landing page needs more than a list of best practices in order to increase online sales with conversion optimization.
Success must be built in from the ground up based on a purposeful, well-crafted landing page strategy.