We’ve all heard a lot about landing page optimization theory and how important it is for your landing pages to support your PPC ads.
In this post, let’s take a really quick look at nine ideas you can implement right now to polish up your landing pages and increase PPC conversion rates.
● Include Keyword Phrases in Your Headlines
This provides a sense of continuity between your ad and the landing page, keeping the viewer oriented. Let visitors know right away that they’re not wasting their time – that you have what they’re looking for.