You’ve heard over and over again how important testing is if you want to improve online conversion. But maybe testing has proven to be a mixed bag for you.
It can be discouraging if your first few tests flopped altogether or maybe they only nudged your conversion rate up by half a percent.
But don’t throw in the towel yet. If your testing strategy isn’t working, then step back and see whether you’re guilty of any of these testing mistakes:
Your website has been up for a year or two. As you’ve flitted around the web since then, you’ve seen amazing website designs, innovative conversion ideas, and exciting new capabilities. Before you know it, you’ve got a bad case of the “I wanna’s” and you’re ready to start tacking new buttons, animations, and gadgets onto every page of your website.
Before you jump into a redesign with both feet, however, take some time to remember why you have a website in the first place: conversions. In order to make your website work for you, conversion optimization in website redesign should be your goal in each stage of the process. Here are some tips to help you get started.