There are plenty of best practices lists floating around the web that tell you not to include navigation on landing pages. It’s so common that it’s almost become an unwritten rule of landing page optimization. But before you remove all but the call to action button, let’s take a closer look at this particular “best practice.”
As you create or redesign your website, your top focus should be implementing web design for conversion.
If you’re looking for a quick conversion boost, start with these surefire strategies that will begin working immediately.
With a continuous program of testing, you can tweak these and other elements of your website over time in order to keep your rates where you want them. Web design and redesign should not be a static process. Even after a complete redesign, your website will need to be monitored, tweaked and tested.
Here’s some ideas to get you thinking about including conversion in your web design process.
● Offer secondary conversion options. Yes, your primary goal may be to clinch the sale, but you’ll see more conversions if customers who aren’t ready to buy yet still have an opportunity to take action. Try adding a registration form, including an email opt-in form, or offering a tutorial.