The times of GeoCities are behind us, so why are there business sites that look like someone just threw whatever they thought looked good, or just thought the website did the job? It’s admirable to create your own website, but if you have specific intentions, your business needs to look like a business.
Using QR Codes to Improve Conversion
The Conversionator™ V2 N48: Weekly Insights and Ideas
This week’s edition covers copyright fair use in regards to images, using QR codes for better conversion rates, spelling importance in regards to SEO, a bunch of ecommerce websites tips and techniques for SEO, and dos and don’ts for building a website:
Keeping Your Website's Search Engine Marketing On Track
The Conversionator™ V2 N15: Weekly Insights and Ideas
This week’s edition includes tips to boost search engine marketing, insights into SEO byproducts, the connection between search and social, help in understanding Google PageRank, and a bit of psychological research and how it applies to website design:
How Do You Spell Do-Over?
We see beautiful expensive websites every day that don’t produce. By that I mean, they don’t bring in leads or sales. They do not convert.
Too many web designers still create websites that require one, two or three thousand visitors to produce a lead or make a sale.
It’s easy to throw around the term “user friendly”. It sounds good and helps marketing efforts. But if the site doesn’t produce, now it’s the client’s problem.