The about page on a website is a necessary page for any website. This is the page that contains a short biography of yourself and the purpose of your website. It’s important to keep it both friendly and professional in order to make your company seem welcoming.
On the search engine optimization side of explaining why the about page is necessary is the fact that search engines do look for this page. For example, if if exists and Google picks it up, it may become a site link. A site link in simple terms is where your search engine listing has several links listed that Google believes may be important for people needing to know about your services.
Why do you tell friends about a particular website?
Have you ever visited a website looking for a particular product, but found upon arriving that you have the name wrong? Perhaps you search the site, browse categories, and click random links, but you can’t find the product you’re looking for because it’s listed under a different name and the website hasn’t offered any clues as to where it might be found.
One of the most important things that any business can do is to understand their target market. Knowing the way they think and what they value is very important information for your online business.
The experience a visitor has on your website can have far-reaching implications. If a particular user has a great experience he might tell his friends, blog about it on his website, post a positive status on Facebook, and post a review on your site. If he has a terrible experience, he can just as easily use all those venues to destroy your reputation.