Strategic use of video can increase engagement and conversions.

There are lots of opinions out there about the pros and cons of using video on your landing pages.

It’s clear that you can significantly boost lead generation conversion with video, but that doesn’t mean you can just slap up any video and expect an increase.

Of course, at the end of the day you’ll have to find the format and style that works for you by testing various options, but let’s take a quick look at some do’s and don’ts as you create videos for your lead gen pages.