What Are You Lookin' At?

Improve the Usability of your Website by making it Scanable.

Taking In The View by Randy son of Robert


Website visitors are fickle creatures. They click, they scan, they browse, and nary a second goes by they aren’t moving. With all the extraneous content available online these days, people have become exceptional skimmers—the skill is crucial now that almost half their time is spent just looking for what they want.

Eye Movement and Website Usability

For companies hoping to improve their website usability—thereby making it easier for visitors to get from landing point A to selling point B—a basic understanding eye movement and user behavior is a must.

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Improve Website Conversion and Usability by Creating Personas

When a visitor comes to your site, they come there with a specific purpose in mind.  Even though it would be fun to just surf around the internet finding new and interesting sites, most of us have pretty severe time constraints.  Visitors need to know right away if your site is the place where they can buy the product they want, answer their question(s), or get them the information they need.

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