Why do so many people buy from Amazon? One reason we hear again and again is “ it’s so easy to use.”
It doesn’t matter whether you’re a lead generation website, ecommerce website, or a blog – providing your visitors with an easy to use experience will increase your sales and leads.
Usability requires a healthy dose of common sense as well as an understanding of the typical web user’s approach to online content.
If you haven’t looked at your website’s landing pages from the customer’s point of view, you may be missing some issues that routinely trip up your visitors and reduce your conversion rate.