"Because it's so Easy to Use!"

Is this what people say about your site?
Why do so many people buy from Amazon? One reason we hear again and again  is “ it’s so easy to use.”

It doesn’t matter whether you’re a lead generation website, ecommerce website, or a blog – providing your visitors with an easy to use experience will increase your sales and leads.

Usability requires a healthy dose of common sense as well as an understanding of the typical web user’s approach to online content.

If you haven’t looked at your website’s landing pages from the customer’s point of view, you may be missing some  issues that routinely trip up your visitors and reduce your conversion rate.

Building Bridges to Increase Sales

Fix the bridges on your website to improve your conversion rate. Conversion optimization remains one of the most efficient ways to improve online performance. But if you’re going to increase online sales with conversion optimization effectively, it’s important to understand the difference between search engine optimization and conversion optimization.

Building Bridges to Increase Your Conversion Rate

Golden Gate BridgeIf you think of conversion as a destination, then your website is the road to that destination and your customers are the travelers.

Directing traffic to your website through SEO or social media  is about getting customers on the right road – the road to your website. The purpose of conversion optimization is to keep them on the road so that they reach the final destination  – conversion.

The problem is that most websites have glitches that cause their customers to halt the conversion process. Think of them as broken bridges. If the customer can’t cross the bridge, he’ll take a detour and perhaps end up on another company’s website.

Website Redesign for Usability

Website Redesign Website redesign for usability is really an abstract concept. It means to take an existing website and make modifications to is so that it is easier to use.

In some cases it means removing things so as to help streamline it. In other cases, it might mean adding items to help explain different items as well as to improve the flow of the site.

The first step in website redesign for usability is to determine what the issues with the site are. This could be in any of the following categories:

Designing an Easy to Use Website

Possibly, one of the hardest tasks for a website designer is the mission of developing an easy to use website.

We live in an age where an increasing amount of business is done online.

With the volume of Internet traffic at an astounding level, it is immensely important that customers are able to use a site that is easily navigable and does not take a lot of time to figure out where one needs to go.

There are several universal guidelines that can be employed, which will help to insure that your business produces a website that is both esthetically pleasing and capable of getting the job done.

Does your Website Cater to your Visitors?

Using Conversion Optimization and Usability to Cater to Your Visitors

Frustrated with WebsiteWhat makes some websites inherently frustrating, while others allow you to effortless float from page to page, finding what you’re looking for with as little effort as possible?

We’ve all visited websites that seemed to fight us every step of the way as we looked for a piece of information, and we can agree that the goal is to avoid creating a site like that.

The key to creating an easy to use website is helping the customer accomplish his goals while not asking him to think about the process. He should be able to take the natural next step and find himself exactly where he wanted to be. Here are some tips to make it happen.

The Conversionator V1 N4: Analytics, Site Bounce, Optimization and Usability Lists

The Conversionator™ V1 N4: Weekly Insights and Ideas

Conversionator Volume 1 Number 4Given the increased amount of lists we all are making (and checking twice) at this time of year, lists are running rampant right now so with the seasonal onslaught in mind this week’s Conversionator edition is focused on analytics, site bounce, optimization and usability lists:

– The Get Elastic blog from Elastic Path Software compiled a list of 5 tips for leveraging analytics during the holiday season while minimizing your time spent.in their recent Analyze This: 5 Analytics Tips for the Holiday Season post

The Bottom Line for Great Web Conversion Rates

Customer Satisfaction Leads to Repeat Business Ask an average web designer what the key metric for determining online success is, and you’ll get lots of opinions, but one that consistently tops the list in many minds is unique visitors.

If you had 500 visitors per day last month, and after your web design you now are getting 1,000 visitors per day, many designers will tell you you’ve achieved success. But have you really?

If those 1,000 visitors aren’t sticking around to make a purchase and aren’t coming back, you haven’t really gained anything. How, then, do you increase web conversion rates so that those unique visitors will become repeat customers?

Are you Frustrating Your Customers?

  Landing Page Testing to Reduce Frustrated and Confused Visitors

Always Be Testing by Brian Eisenberg et. al.Have you ever visited a website looking for a particular product, but found upon arriving that you have the name wrong? Perhaps you search the site, browse categories, and click random links, but you can’t find the product you’re looking for because it’s listed under a different name and the website hasn’t offered any clues as to where it might be found.

Helping Customers Take The Next Step

If you operate an online business, you want to make sure your customers never experience this kind of frustration. In Chapters 14 and 15 of “Always Be Testing” by Bryan Eisenberg and John Quarto-vonTivadar, the authors help you develop a strategy to meet customers where they are and to help them take the next step, no matter where they are in the buying process.

Website Redesign: Making it Usable


4 Biggest Mistakes in Website Redesign

Always start with a plan when you redesign a website.

Looking to redesign your website? If so, you probably have a list of things to check for usability problems.

Creating a customer friendly redesign typically means evaluating the current functionality of elements such as navigation, search, checkout process, shopping carts, and page design.

While each of these elements can influence usability and should be evaluated , don’t assume that checking off elements on a list like this one will give your customers exactly what they’re looking for.