Sales are up, people are clicking, landing pages are converting and your ecommerce website is zipping along nicely.

Time to settle back with a latte and relax, right? Wrong!

Sorry to burst your bubble, but the truth is that working on your conversion rate is a lot like gardening.

You need to prune, weed and relocate plants regularly to maintain a beautiful garden. The same is true for your website. You need to critically look at each landing page and prune the words down to the essentials, weed out all unnecessary information and relocate elements to see if by doing so you can increase your conversion rate.