When your conversion rate is low, it can be tempting to find a list of tips and just start tweaking things.
However, that can be dangerous, since you never know whether the change you make will have a positive or negative effect.
If you are looking for a surefire way to increase conversion rates with minimal risk, testing is the answer.
Testing forms an essential part of your overall landing page optimization strategy, because only through testing can you determine which changes will effectively increase your conversion rate.
But on a website that includes thousands of pages, knowing which pages to test first can be a challenge. Let’s take a look at some analytics that will help you make that important decision.
Planning to redesign your website? Before you dive in, make sure you know how to avoid these four commonly made mistakes that will undermine your conversion optimization efforts.
1. Failure to Create a Strategy
Jumping into a web site redesign without planning first will ensure that you major on the minors and leave the majors undone.
Your strategy should include a cohesive advertising theme that corresponds to your offsite marketing and pay per click campaigns. Focus on building your brand, not just building your site.
™ V2 N2: Weekly Insights and Ideas
A Landing Page is your opportunity to make a great first impression and some aspects are often overlooked when creating them. Inspired by an infographic I recently came across, this week’s Conversionator theme is focused on the ever-important Landing Page:
– The 12-Step Landing Page Rehab Program, an infographic from Unbounce, presents a guided visualization of the conversion funnel and where (and how) you can apply optimization and design techniques to improve the conversion rate of your landing pages
Almost everyone uses web forms in one way or another on their site – everything from shopping carts and contact forms to surveys, registration forms and email opt-ins. The focus of this week’s post is to help you make the most of your online forms:
– The Importance of Testing Signup and Payment Forms from Econsultancy highlights a case study showing how even the smallest details can have a significant impact on conversions. The impact of one little checkbox decreased conversions by 17% and the lesson acts as a reminder why multivariate testing is so valuable
Before you can charge headlong into a full-scale testing strategy, you should take time to define goals and establish parameters for testing. Always Be Testing, by Brian Eisenberg, et al, the book we are currently reading for our Conversion Book Club, advises you to pinpoint your priority tests by comparing them to the optimization hierarchy pyramid.
T
he landing page is the welcome mat that invites the user into the company door. If your digital welcome mat is messy, distracting, boring, or uninviting, then users will turn around and walk away without converting. Making sure that you get those conversions is key to a website’s success.
Here are 4 easy-to-test elements of your site that can dramatically improve your landing page, and therefore your conversion rate.
Your website has been up for a year or two. As you’ve flitted around the web since then, you’ve seen amazing website designs, innovative conversion ideas, and exciting new capabilities. Before you know it, you’ve got a bad case of the “I wanna’s” and you’re ready to start tacking new buttons, animations, and gadgets onto every page of your website.
Before you jump into a redesign with both feet, however, take some time to remember why you have a website in the first place: conversions. In order to make your website work for you, conversion optimization in website redesign should be your goal in each stage of the process. Here are some tips to help you get started.
The saying “ A picture is worth a thousand words” is something I’ve always taken for granted and never thought much about … until now when I was surprised at my own reaction to an excellent landing page combined with an unfortunate picture.
We gave you our #1 Mistake, now let’s talk about #2:
Replacing your whole website instead of just fixing what is broken.