How to Get Started Testing Your Landing Pages

Testing lets your visitors tell you what works.

Have you heard of Which Test Won? Each week they profile a different online test. Everyone votes for the page they think is the winner.  And you get to see which page actually won… along with the numbers of winning and losing votes.

Sometimes 75-80% of the audience gets it right… and sometimes it’s the reverse. It’s fun and fascinating.

The main takeaway though is how helpful testing can be.

You don’t need to guess which form, button or headline gets more sign-ups for your newsletter… you can test it out. And best of all, you can do it yourself.

If this is your first foray into testing, start with the basics and learn how to determine which tests will bring you the most benefit.